"gift idea" App Store Keywords Research Case | ASOTools
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"gift idea" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gift idea” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “soups”, “rivalry”, “williams sonoma”, “tv trans 7 online”, “galleries”, “трансформеры”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gift idea” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gift idea from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
gift ideas 38 16 250+ 65
gift ideas for men 36 3 250+ 32
birthday gift ideas 34 3 250+ 47
gift ideas for women 31 6 250+ 43
christmas gift ideas 31 2 250+ 23

The search volume of the core keyword gift idea in Google App Store reached 38, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 26 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Christmas Gift List shopping gift 45 30
2
Best Birthday Gift Ideas | Gift Ideas Girls & Boys birthday gift ideas for boyfriend 24 7
3
Unique Handmade Gift Idea unique gifts 26 3
4
Christmas Gift List prezenty i inspiracje ≤5 11
5
Birthday Gift Ideas birthday gift ideas 34 3
6
DIY Gift Box Ideas gift packing games for girls ≤5 14
7
300+ Best GIFT Ideas App For All gift ideas for men 36 3
8
Gift Ideas подарунки своїми руками ≤5 5
9
GIFTLY - Gift Ideas & Suggestions giftly ≤5 30
10
DIY Gifts gift ideas for women 31 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pinterrest 87 55 250+ 224
pintersts 87 42 249 184
pintersting 87 30 250+ 237
prinsteret 87 30 250+ 116
pinteretz 87 30 250+ 30

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pinterest printreste 87 56
2
Pinterest Lite intéressé 26 41
3
Video Downloader for Pinterest pinterest video downloader 45 14
4
Download Video for Pinterest pinterest video indirme 21 27
5
4000 DIY ideas ake ideas ltd ≤5 30
6
Tips for Pinterest 2020 pintrs eight ≤5 30
7
Home Design : Amazing Interiors home design interiors 34 10
8
Cute Wallpapers ???? Kawaii fodos. de. patalla 68 30
9
Creative Decorating Ideas pinttest 49 41
10
Black Art Wallpaper art noir love ≤5 6

These five keywords: “pinterrest”, “pintersts”, “pintersting”, “prinsteret”, “pinteretz”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pinterest”, “Pinterest Lite”, “Video Downloader for Pinterest”, “Download Video for Pinterest”, “4000 DIY ideas”, “Tips for Pinterest 2020”, “Home Design : Amazing Interiors”, “Cute Wallpapers ???? Kawaii”, “Creative Decorating Ideas”, “Black Art Wallpaper”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gift idea”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “gift idea