"tplink" App Store Keywords Research Case | ASOTools
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"tplink" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tplink” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lodge”, “hide online”, “jetsada”, “celebrated”, “truecaller,”, “face book”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tplink” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tplink from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tplinkwifi 39 17 250+ 121
htt //tplinkrepeater.net 26 13 249 97
kasa tplink 16 28 250+ 171
tplink kasa 12 27 250+ 176
tplinktheter ≤5 16 248 160

The search volume of the core keyword tplink in Google App Store reached 46, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 116 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
TP-Link Tether tp-link 55 32
2
TP-Link Deco deco 42 49
3
Kasa Smart casa 65 49
4
tpPLC tpplc 9 34
5
TP-Link Omada tp link omada 9 33
6
TP-LINK tpCamera tpcamera ≤5 30
7
tpMiFi mifi 29 29
8
TP-Link Tapo tapo 27 39
9
Installer for Tp-Link Free tp link free wifi ≤5 30
10
Tp-Link Setup Page my router setup tp link ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
speeddtest 90 30 249 143
testspeed 90 17 250+ 100
test speed 90 14 250+ 88
netspeed test 90 14 250+ 74
speed testnet 90 13 250+ 80

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Speedtest by Ookla testspeed 90 17
2
Internet Speed Test-FiberTest for Android Smart TV test 59 80
3
Wifi Speed Test - Internet Speed Test test internet speed unifi ≤5 6
4
Network Speedtest for Android TV network speedtest for android tv ≤5 5
5
Internet Speed Meter Lite speed meter 63 39
6
Internet speed test Meter- SpeedTest Master speed testers 90 11
7
SPEEDCHECK Internet Speed Test what's my internet speed 43 12
8
Speed Test spiter ≤5 24
9
SpeedTest Master Lite - Free Internet speed test ofca broadband performance test ≤5 23
10
FIREPROBE Speed Test speed test jitter ≤5 6

These five keywords: “speeddtest”, “testspeed”, “test speed”, “netspeed test”, “speed testnet”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Speedtest by Ookla”, “Internet Speed Test-FiberTest for Android Smart TV”, “Wifi Speed Test - Internet Speed Test”, “Network Speedtest for Android TV”, “Internet Speed Meter Lite”, “Internet speed test Meter- SpeedTest Master”, “SPEEDCHECK Internet Speed Test”, “Speed Test”, “SpeedTest Master Lite - Free Internet speed test”, “FIREPROBE Speed Test”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tplink”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tplink