"coffee" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “coffee” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “benchmarks”, “rajasthani”, “edmod”, “doll”, “nicolas cage”, “best friends”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “coffee” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword coffee from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
coffees 72 3 250+ 28
coffee shops 68 13 250+ 71
coffee shop 53 27 249 85
coffeetable 53 17 249 84
coffee beans 46 7 247 29

The search volume of the core keyword coffee in Google App Store reached 59, its difficulty level reached 68, and the number of apps related to it reached 250+, among them, there are 27 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coffee Meets Bagel Free Dating App cmb 53 42
2
coffee.cup.guru chemex coffee 21 1
3
Coffeely - Your Coffee App folgers coffee 26 47
4
Idle Coffee Corp idle coffee corp 6 23
5
Coffee Cam-Vintage filter,Light leak,1998,Glitch upink 50 30
6
Coffee Craze - Idle Barista Tycoon baristas 46 18
7
Brew Timer : Find Coffee Recipes&Make Great Coffee chemex 38 43
8
Own Coffee Shop: Idle Tap Game coffe shop 48 13
9
Caribou Coffee carribou 43 53
10
Coffee Inc. iced coffee maker 28 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
atarbucks 80 47 245 216
starbuck 80 33 246 157
star bucks 80 26 246 158
starbucks 78 41 247 186
coffees 72 3 250+ 28

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Starbucks starbuck 80 33
2
Starbucks China luckin coffee 25 21
3
Secret Menu for Starbucks starbucks menu 41 44
4
Starbucks Indonesia starbucks indonesia ≤5 29
5
Starbucks Kuwait starbucks kuwait 11 28
6
StarbucksCal - Starbucks Calories &Nutrition Info nutrition guide for starbucks ≤5 6
7
Starbucks Secret Menu for 2020 - Latest Drinks starbucks drinks menu 26 30
8
Starbucks Hong Kong starbucks hong kong 7 32
9
Starbucks Reserve Milano starbucks reserve milano ≤5 30
10
Coffee Please barista games ≤5 11

These five keywords: “atarbucks”, “starbuck”, “star bucks”, “starbucks”, “coffees”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Starbucks”, “Starbucks China”, “Secret Menu for Starbucks”, “Starbucks Indonesia”, “Starbucks Kuwait”, “StarbucksCal - Starbucks Calories &Nutrition Info”, “Starbucks Secret Menu for 2020 - Latest Drinks”, “Starbucks Hong Kong”, “Starbucks Reserve Milano”, “Coffee Please”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “coffee”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “coffee