"sub way surf" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sub way surf” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tic tac toe`”, “wave”, “jk rowling”, “nail salon”, “searched”, “famous birthdays”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sub way surf” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sub way surf from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sub way surfers 50 7 250+ 63
sub way surfer 44 9 250+ 77
sub way surf gratis 7 30 250+ 75
sub way surf terbaru 2019 ≤5 12 250+ 129
sub way surf terbaru ≤5 9 250+ 107

The search volume of the core keyword sub way surf in Google App Store reached 52, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 69 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers games 77 93
2
Subway 3D : Surf Run south surfers park 3d pro ≤5 30
3
Subway Boy Runner: Boy Surf Run 2020 serviceable 18 22
4
Subway Princess Runner suffice 46 33
5
Subway Highway Surf cratersizexl ≤5 30
6
Subway Santa Xmas Run christmas santa subway run ≤5 30
7
Subway Endless - Train Surf Run پسر سکه خور اصلی ≤5 18
8
Subway Madness Surf Rush : Surf New Running Games shafi game ≤5 30
9
GUIDE Subway Winner Surferz بازی سکه خورک ≤5 19
10
Subway Ride: 3D Subway Surf Run Dash Surfers Game tricks and tips for subway surfers ≤5 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
traset 100 28 250+ 180
robloxee 88 45 250+ 199
riblocx 88 36 250+ 178
games 77 93 250+ 248
gamesaa 75 68 250+ 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Transit: Bus & Subway Times transportaion 53 44
2
myStop® Mobile michigan bus 20 12
3
Translate All, Text & Voice Translator - Tranit trait 43 28
4
OneBusAway one bus away 13 11
5
Chrono Mobile – Bus, metro and train chrono 34 41
6
MyTransit NYC Subway, MTA Bus, LIRR & Metro North staten island railroad 6 25
7
NextBus next bus 37 11
8
Metro Transit metro transit 32 4
9
Transit Tracks: Chicago CTA cta bustracker 39 42
10
New York Subway – Official MTA map of NYC nyc subway 31 11

These five keywords: “traset”, “robloxee”, “riblocx”, “games”, “gamesaa”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Transit: Bus & Subway Times”, “myStop® Mobile”, “Translate All, Text & Voice Translator - Tranit”, “OneBusAway”, “Chrono Mobile – Bus, metro and train”, “MyTransit NYC Subway, MTA Bus, LIRR & Metro North”, “NextBus”, “Metro Transit”, “Transit Tracks: Chicago CTA”, “New York Subway – Official MTA map of NYC”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sub way surf”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sub way surf