"the smurfs" App Store Keywords Research Case | ASOTools
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"the smurfs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the smurfs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sedona”, “teacher pay teacher”, “parking car”, “neon light”, “daijiworld”, “datpiff”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the smurfs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the smurfs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
smurfs the lost village 29 40 250+ 233
the smurfs and the 4 seasons ≤5 30 250+ 238
the smurfs bakery ≤5 30 250+ 237
smurfs and the magical meadow ≤5 28 250+ 244
the smurfs bakery – dessert maker ≤5 28 250+ 250

The search volume of the core keyword the smurfs in Google App Store reached 33, its difficulty level reached 39, and the number of apps related to it reached 250+, among them, there are 223 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Smurfs' Village smerfs 50 46
2
Smurfs and the Magical Meadow smurfs 2 36 43
3
The Smurf Games smurf games 16 34
4
Smurfs Bubble Shooter Story jogos de graças 21 36
5
The Smurfs Bakery the smurfs bakery ≤5 30
6
Smurfs and the four seasons marsupilami 38 45
7
Free Smurf Run : Jungle Village Adventure smurfs epic run ≤5 24
8
Smurfs Stickers For Whatsapp - WAStickerApps monchichi whatsapp sticker ≤5 30
9
Toy Story Drop! toy story 4 51 26
10
Ice Age Village gelo 33 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yotoob 100 30 250+ 132
fobuk 100 30 249 244
nèlix 93 68 248 242
netflicpx 93 51 249 212
nerdlix 93 45 250+ 189

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Success Tips For YouTube guide for youtube channels ≤5 11
2
YoMoApp (YouTube Quality) youtube resolution settings ≤5 30
3
Tubing - Youtube English tubing - english learning, english subtitles ≤5 30
4
KidsTube kidstube 26 14
5
Marks for YouTube bookmark youtube ≤5 6
6
Русские мультфильмы ютуб для детей hd ≤5 22
7
أفلام و مسلسلات 2017 مسلسلات رمضان 2017 12 22
8
Safe Vision: Control What Your Kids Watch Online safesharetv 14 30
9
Funny Tube Clips 2020 qwertyuiop asdfghjkl xcvbnm 38 50
10
Real YT Views - View4View, YT Channel Promoter yt grower ≤5 30

These five keywords: “yotoob”, “fobuk”, “nèlix”, “netflicpx”, “nerdlix”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Success Tips For YouTube”, “YoMoApp (YouTube Quality)”, “Tubing - Youtube English”, “KidsTube”, “Marks for YouTube”, “Русские мультфильмы”, “أفلام و مسلسلات 2017”, “Safe Vision: Control What Your Kids Watch Online”, “Funny Tube Clips 2020”, “Real YT Views - View4View, YT Channel Promoter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the smurfs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “the smurfs