"neon light" App Store Keywords Research Case | ASOTools
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"neon light" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “neon light” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “people”, “whine”, “unroll me”, “gta5 cheats”, “millenium”, “nomes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “neon light” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword neon light from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
neon lights 28 10 250+ 49
neon lights wallpaper 24 4 250+ 65
glow hockey hd - best neon light air hockey ≤5 30 250+ 193
glow touch air sky hocky hd - 2 player neon light ≤5 30 250+ 112
neon doodle light bulb blast ≤5 19 250+ 173

The search volume of the core keyword neon light in Google App Store reached 33, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 45 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Flashlight Neon Free - Torch Strobe Screen light luz fluorescente 9 11
2
Neon Light Icon Packs (Theme) khung chứa ứng dụng ≤5 12
3
Neon Light Board - Scrolling Neon Text On Photo light up text box ≤5 30
4
Colorful Neon Light Theme neon border light theme ≤5 5
5
Led, Neon, Light Themes & Live Wallpapers wallpaper hidup neon lights ≤5 4
6
Neon Signs neon sign 33 5
7
Neon light SMS theme go sms galaxy themes free ≤5 30
8
Colorful Smoke Neon Light Theme colorful themes ≤5 30
9
Neon Light LED Keyboard Theme fluorescent neon light ≤5 3
10
Neon Light Theme fashion neon light theme ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cool photo 70 34 250+ 191
keyboard 60 93 250+ 216
keyborad 60 27 250+ 217
kyoboard 60 21 250+ 211
spot light 58 14 250+ 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PicsApp Photo Editor: Photo Collage, Photo Filters fotos editadas 34 35
2
Photo Editor Pro bildern 82 53
3
DripArt Photo Editor: Background Changer, Stickers drip 38 46
4
PicShot Photo Editor: Collage Maker, Photo Filters edited pictures 38 31
5
Shimmer Photo Effects: PIP, Photo Blur and More shimmir 33 53
6
PixLab Photo Editor: Collage & Background Changer dripping 29 33
7
Photo Editor, Filters & Effects, Presets - Lumii بالصور 61 57
8
Photo Lab Picture Editor & Art Face Editing Filter photo lab 43 50
9
Picskit Photo Editor: Free Cutout, Collage, Filter picskit 56 46
10
FaceArt Selfie Camera: Photo Filters and Effects imogen poots 45 56

These five keywords: “cool photo”, “keyboard”, “keyborad”, “kyoboard”, “spot light”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PicsApp Photo Editor: Photo Collage, Photo Filters”, “Photo Editor Pro”, “DripArt Photo Editor: Background Changer, Stickers”, “PicShot Photo Editor: Collage Maker, Photo Filters”, “Shimmer Photo Effects: PIP, Photo Blur and More”, “PixLab Photo Editor: Collage & Background Changer”, “Photo Editor, Filters & Effects, Presets - Lumii”, “Photo Lab Picture Editor & Art Face Editing Filter”, “Picskit Photo Editor: Free Cutout, Collage, Filter”, “FaceArt Selfie Camera: Photo Filters and Effects”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “neon light”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “neon light