"voa" App Store Keywords Research Case | ASOTools
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"voa" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “voa” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lads”, “tomb raider”, “ejercicios”, “visage”, “pokemon card”, “бананом”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “voa” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword voa from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
voa hausa 45 20 249 169
vivoactive 3 garmin 43 35 247 184
garmin vivoactive 4 41 33 249 187
garmin vivoactive 4s 36 30 248 181
garmin vivoactive 3 33 28 248 174

The search volume of the core keyword voa in Google App Store reached 38, its difficulty level reached 35, and the number of apps related to it reached 250+, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
VOA News voa news 15 7
2
VOA Learning English - Practice listening everyday voa learn english 31 9
3
VOA Learning English: Listening & Speaking voa special ≤5 6
4
VOA News English voa english daily news radio ≤5 30
5
VOA Farsi voa persian 19 18
6
VOA Tiếng Việt voa tieng viet 20 21
7
VOA Mobile Streamer voa mobile streamer ≤5 19
8
VOA Somali voa somali 24 11
9
Easy English with VOA News, Learn English S+plus 영어뉴스리더 ≤5 30
10
VOA Hausa voa hausa 45 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
lyoutup 100 30 250+ 234
fobuk 100 30 249 244
yaho 93 55 250+ 175
ýahoo mail 93 28 250+ 136
yahoos 93 26 250+ 129

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fruit Ninja® fruiy 56 17
2
ABC Kids - Tracing & Phonics alphabetic 60 7
3
Ludo King™ ludo 54 74
4
YouTube TV - Watch & Record Live TV you tuoby 100 30
5
YouTube Kids youtoubu 100 30
6
VLC for Android players 61 54
7
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
8
PowerDirector - Video Editor App, Best Video Maker power 61 74
9
Netflix nèlix 93 68
10
Opera News: Breaking Local & US Headlines mnews 87 30

These five keywords: “lyoutup”, “fobuk”, “yaho”, “ýahoo mail”, “yahoos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fruit Ninja®”, “ABC Kids - Tracing & Phonics”, “Ludo King™”, “YouTube TV - Watch & Record Live TV”, “YouTube Kids”, “VLC for Android”, “Spotify: Listen to new music, podcasts, and songs”, “PowerDirector - Video Editor App, Best Video Maker”, “Netflix”, “Opera News: Breaking Local & US Headlines”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “voa”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “voa