"the lion king" App Store Keywords Research Case | ASOTools
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"the lion king" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the lion king” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sauce”, “uscape”, “presidents”, “again”, “unscramble words”, “reciting”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the lion king” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the lion king from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the lion king movie 28 18 250+ 118
the lion king games 19 12 250+ 122
disney classic games aladdin and the lion king 7 27 250+ 205
disney stickers: the lion king ≤5 30 250+ 85
the lion king stickers ≤5 30 249 151

The search volume of the core keyword the lion king in Google App Store reached 41, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 79 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Soundtrack For Lion King + wallpapers 2019 the lion king movie 28 18
2
The Lion Simulator: Animal Family Game lion king 46 10
3
Lion Run- Adventure King loin king 35 4
4
The Lion: Forest King Adventure kion the lion guard 21 25
5
Lion Little Wallpaper kiara and kovu 11 29
6
Lion Kingdom Hero: King Adventure Run, Jump Jungle lion kingdom games 14 14
7
How To Draw The Lion King the lion king full movie game ≤5 16
8
Jungle Kings Kingdom Lion Family king lion 55 8
9
Lion Coloring Book King 2020 lion king coloring book ≤5 30
10
Simba Run simba 36 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
disney plost 73 30 250+ 152
disney 70 44 249 108
disny 70 33 249 160
black pather 70 5 250+ 66
tuger 65 36 249 170

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Disney Wonderful Worlds wonderful 43 45
2
Disney Collect! by Topps Card Trader steamboat willie 31 44
3
Disney Sorcerer's Arena sorcerers apprentice 26 45
4
Disney Magic Timer by Oral-B brush teeth 31 7
5
Play Disney Parks disney parks 29 12
6
Disneyland® disneland 60 48
7
Toy Story Drop! toy story 4 51 26
8
Disney Coloring World mickey mouses 63 15
9
Disney Getaway Blast brave disney 28 39
10
Quiz for Disney fans - Free Trivia Game disney trivia 25 6

These five keywords: “disney plost”, “disney”, “disny”, “black pather”, “tuger”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Disney Wonderful Worlds”, “Disney Collect! by Topps Card Trader”, “Disney Sorcerer's Arena”, “Disney Magic Timer by Oral-B”, “Play Disney Parks”, “Disneyland®”, “Toy Story Drop!”, “Disney Coloring World”, “Disney Getaway Blast”, “Quiz for Disney fans - Free Trivia Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the lion king”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “the lion king