"superheros" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “superheros” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “persona 5 royal”, “kata-kata romantis”, “axe”, “caterham”, “النور”, “magical”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “superheros” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword superheros from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
superherostuff 14 41 250+ 244
steel superheros fighting club ≤5 30 250+ 88
superheros finger painting ≤5 30 250+ 87
how to draw superheros ≤5 2 250+ 58
superheros 2 free fighting games ≤5 7 250+ 124

The search volume of the core keyword superheros in Google App Store reached 40, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 97 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Stickman Superhero superheroes 46 20
2
Spider Rope Hero - Gangster New York City soidermam 68 47
3
Power Spider 1 ultimate spider man game 19 8
4
Naxeex Superhero naxeex 13 15
5
Flying Robot Hero - Crime City Rescue Robot Games alderman 26 38
6
Miami Rope Hero -Light Speed Frog Black Ninja Hole 개구리 닌자 게임 ≤5 24
7
Superheroes Puzzles - Wooden Jigsaw Puzzles wooden jigsaw ≤5 7
8
MARVEL Contest of Champions champion 60 80
9
Hurricane Superhero : Wind Tornado Vegas Mafia hurri 73 31
10
Stickman Combat - Superhero Fighter stickman combat super hero ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hggames 75 12 250+ 113
hurri 73 31 250+ 82
black pather 70 5 250+ 66
currs 68 64 249 245
soidermam 68 47 250+ 217

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Color Cars - Extreme Flippy World Town Madness 3D madness cars ≤5 30
2
Mafia Rope Hero City Gangster pixel rope ≤5 7
3
Frog Ninja Hero City Rescue Superhero Games greenninja ≤5 23
4
Gangster Rope Hero Crime City Vegas: Mafia Game 3D vice city games 3d 2019 new rope hero ≤5 5
5
Stickman Gangster Crime City: Stickman Games stickman mafia city crime 3d ≤5 30
6
Police Stickman Rope Hero Strange Crime sdnbvc app ≤5 9
7
Grand Rope Hero Crime City - Gangster Mafia 2019 marzia 34 45
8
Super Rope Hero Grand City amanyara 12 12
9
Grand Criminal Paradise 3D grunting 34 41
10
Crazy Cat Rush Racing Run Kitty Craft crazy cat rush racing run kitty craft ≤5 26

These five keywords: “hggames”, “hurri”, “black pather”, “currs”, “soidermam”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Color Cars - Extreme Flippy World Town Madness 3D”, “Mafia Rope Hero City Gangster”, “Frog Ninja Hero City Rescue Superhero Games”, “Gangster Rope Hero Crime City Vegas: Mafia Game 3D”, “Stickman Gangster Crime City: Stickman Games”, “Police Stickman Rope Hero Strange Crime”, “Grand Rope Hero Crime City - Gangster Mafia 2019”, “Super Rope Hero Grand City”, “Grand Criminal Paradise 3D”, “Crazy Cat Rush Racing Run Kitty Craft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “superheros”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “superheros