"axe" App Store Keywords Research Case | ASOTools
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"axe" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “axe” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nouvelliste”, “photo collage frame”, “dibujo a lapiz”, “inestagram”, “halland”, “capcut”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “axe” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword axe from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
roblaxe 88 30 250+ 163
income taxes 65 3 250+ 29
waxed 48 36 249 166
relaxes 48 12 250+ 91
taxedriver 48 9 250+ 103

The search volume of the core keyword axe in Google App Store reached 38, its difficulty level reached 42, and the number of apps related to it reached 248, among them, there are 124 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
AxE: Alliance vs Empire traha 18 31
2
AXES.io ax 41 42
3
AXE.IO - Brutal Survival Battleground sliper .io 41 30
4
Axe Hit Champ – Free Popular Casual Shooting games axe throwing 31 22
5
Axe Clicker klicker and upgrade ≤5 11
6
Axe Throwing Scoreboard axe throwing scoreboard ≤5 30
7
Axe Knight axe knight ≤5 30
8
Accessibility Engine (axe) for Android a11y 16 35
9
Golden Axe Classics golden axe 24 28
10
Axe Warrior: Ultimate Battleground Axe Champion axe warrior ≤5 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ggamess 75 60 250+ 240
pubgmoblie 73 37 250+ 179
nide 70 53 249 234
brawl wars 65 14 250+ 99
brewl start 65 30 250+ 96

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Unroll Me 2 believing me 11 25
2
Stardew Valley mineuraft 78 30
3
1LINE – One Line with One Touch onel ine 34 52
4
Happy Color™ – Color by Number colour 48 48
5
TutoPLAY - Best Kids Games in 1 App toots 41 43
6
Storyngton Hall: Match Three & Decorate a House macth 3 games 21 18
7
Toca Kitchen 2 foods 77 38
8
Draw it quik draw 50 24
9
Girls Hair Salon - Hairstyle makeover kids games hair cut salon 34 13
10
Hello Kitty Nail Salon nail salons 63 8

These five keywords: “ggamess”, “pubgmoblie”, “nide”, “brawl wars”, “brewl start”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Unroll Me 2”, “Stardew Valley”, “1LINE – One Line with One Touch”, “Happy Color™ – Color by Number”, “TutoPLAY - Best Kids Games in 1 App”, “Storyngton Hall: Match Three & Decorate a House”, “Toca Kitchen 2”, “Draw it”, “Girls Hair Salon - Hairstyle makeover kids games”, “Hello Kitty Nail Salon”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “axe”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “axe