"battleships" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “battleships” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nearpod”, “pasas”, “pasión de gavilanes”, “e i s”, “ipad wallpapers”, “collaborate”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “battleships” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword battleships from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
battleships games 28 15 250+ 136
battleships online 23 16 249 133
ww2 battleships 9 12 250+ 149
battleships world ≤5 10 248 120
super battleships ≤5 7 247 107

The search volume of the core keyword battleships in Google App Store reached 35, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 105 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fleet Battle - Sea Battle battleship 45 36
2
Battle of Warships: Naval Blitz ships 43 23
3
Battleship classic battleship board games ≤5 8
4
World of Warships Blitz: Gunship Action War Game world of warships 44 28
5
Naval Armada: Fleet battle & battleship games free destroyer ships 16 10
6
Warships Universe: Naval Battle ww2 battleships 9 12
7
Pacific Warships: World of Naval PvP Warfare pacific 39 60
8
World Warships Combat battleship 2012 14 30
9
Sea Battle 2 морской бой 19 20
10
World War Battleship-Naval Assault Warship Shooter the battleship island 26 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ole navy 72 27 250+ 164
transformer 61 29 250+ 103
tansformers 61 16 249 138
trance formers 61 8 250+ 119
transformers 59 17 250+ 115

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Old Navy old navy 67 41
2
Navy Federal Credit Union navy federal 60 48
3
Navy App Locker mynavy portal 46 34
4
Coupons for Old Navy discount promo code Couponat old navy 67 41
5
Age of Sail: Navy & Pirates age of sails 7 22
6
Navy Federal Prepaid navy federal prepaid 8 34
7
Navy Battleship Attack 3D navy battleship attack 3d ≤5 30
8
Gap g.a.p 63 15
9
My Navy Journey us navy 38 12
10
Official Navy PFA navy pfa 8 31

These five keywords: “ole navy”, “transformer”, “tansformers”, “trance formers”, “transformers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Old Navy”, “Navy Federal Credit Union”, “Navy App Locker”, “Coupons for Old Navy discount promo code Couponat”, “Age of Sail: Navy & Pirates”, “Navy Federal Prepaid”, “Navy Battleship Attack 3D”, “Gap”, “My Navy Journey”, “Official Navy PFA”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “battleships”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “battleships