"magical" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “magical” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hugo boss”, “countertops”, “streaming”, “guadalupe”, “rapid”, “video gane”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “magical” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword magical from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
magical tiles3 29 13 250+ 106
disney magical kingdom 24 23 250+ 168
magical ball 24 4 249 48
magical kingdoms 23 26 250+ 193
magical kingdom 23 25 250+ 188

The search volume of the core keyword magical in Google App Store reached 37, its difficulty level reached 30, and the number of apps related to it reached 249, among them, there are 171 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mergical mergical 21 27
2
MagicCall – Voice Changer App magic call 28 14
3
Merge Magic! merge 45 75
4
Magic Fluids Free: simulation & live wallpaper mngic 50 30
5
Age of Magic: Turn-Based Magic RPG & Strategy Game 魔法 33 26
6
Disney Magic Kingdoms: Build Your Own Magical Park mekie mouse 63 23
7
Decurse - Use Magic to Create a Farm Empire decirse 29 39
8
White Magic spells and rituals curanderas 21 40
9
Magical Rays magical rays ≤5 14
10
POWERFUL MAGIC SPELLS spells of magic 26 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
games 77 94 250+ 250
game 70 100 250+ 247
disney 70 44 249 108
gisnep 70 42 250+ 184
dismey 70 36 250+ 172

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Temple Run 2 ganes 63 58
2
slither.io game 70 100
3
Chat Master! gamws 58 60
4
Street Diver glipping 50 49
5
Magic Tiles 3 piaon 58 20
6
Subway Surfers sbay 90 65
7
Fruit Ninja® fruiy 56 17
8
Temple Run الألعاب 61 60
9
aquapark.io piscina 56 16
10
Candy Crush Saga cand 63 80

These five keywords: “games”, “game”, “disney”, “gisnep”, “dismey”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Temple Run 2”, “slither.io”, “Chat Master!”, “Street Diver”, “Magic Tiles 3”, “Subway Surfers”, “Fruit Ninja®”, “Temple Run”, “aquapark.io”, “Candy Crush Saga”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “magical”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “magical