"sunsets" App Store Keywords Research Case | ASOTools
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"sunsets" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sunsets” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “recipes”, “google chrome download”, “15 min”, “coin flip”, “@draw”, “dogs”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sunsets” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sunsets from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sunrise sunsets 34 3 250+ 57
beautiful sunsets 28 1 250+ 36
sunsets wallpaper 24 1 250+ 18
whiskey sunsets ≤5 30 249 241
sunsets raiders ≤5 23 249 223

The search volume of the core keyword sunsets in Google App Store reached 61, its difficulty level reached 2, and the number of apps related to it reached 250+, among them, there are 26 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sunsets Wallpapers sunsets wallpaper 24 1
2
Sun Position, Sunrise, and Sunset Lite sun 61 68
3
Sunrise Sunset sunset time 53 9
4
Sunrise Companion: Sunrise and Sunset Times sunrises 58 1
5
Sunset Wallpapers 4K sunset wallpaper hd 4k ≤5 30
6
PhotoTime: Blue hour, golden hour, sunset, sunrise magic hour 25 20
7
The Sun Ephemeris (Sunset, Sunrise, Moon position) angle above horizon ≤5 21
8
Sundroid: Sunrise and Sunset sundown time 29 9
9
Sunset Wallpapers beautiful sunsets 28 1
10
Sunrise Sunset Calculator sunrise: simple sunrise sunset calculator ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wallpoper 77 25 250+ 185
sun 61 68 250+ 49
sunrises 58 1 250+ 25
fotka 56 32 250+ 199
sunset times 53 16 250+ 113

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Black Wallpapers HD black wallpapers hd 43 10
2
Graffiti Wallpaper ???????? papel de parede grafite 3d ≤5 2
3
Wallpaper for Asus Zenfone Max M2,4,5,6 Wallpaprs asus zenfone 5z wallpaper ≤5 30
4
4K Wallpapers - Auto Wallpaper Changer 4k wallpaper 53 32
5
Wallpapers - sunset sunset hd wallpapers 14 3
6
Allah Wallpaper limage ≤5 30
7
Abstruct - Wallpapers in 4K abstract 37 58
8
Wallpaper 2020 4K HD secure wallpaper ≤5 30
9
Spring live wallpapers spring live wallpaper ≤5 12
10
4K Screensaver Nature nature screensaver ≤5 2

These five keywords: “wallpoper”, “sun”, “sunrises”, “fotka”, “sunset times”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Black Wallpapers HD”, “Graffiti Wallpaper ????????”, “Wallpaper for Asus Zenfone Max M2,4,5,6 Wallpaprs”, “4K Wallpapers - Auto Wallpaper Changer”, “Wallpapers - sunset”, “Allah Wallpaper”, “Abstruct - Wallpapers in 4K”, “Wallpaper 2020 4K HD”, “Spring live wallpapers”, “4K Screensaver Nature”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sunsets”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sunsets