"coin flip" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “coin flip” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rightmove”, “anap chat”, “calendar google”, “indonesia translator”, “inglés-español traductor”, “call”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “coin flip” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword coin flip from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
coin flipping 60 3 249 28
flip a coin 49 8 250+ 29
coin flipper 45 8 248 26
virtual coin flip 11 30 248 46
flip a coin app 7 3 250+ 37

The search volume of the core keyword coin flip in Google App Store reached 52, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coin Flip Free flipacoin 60 21
2
Simple Coin Flip (Phone+Wear) watch coin flip ≤5 30
3
Coin Flip - Change Probabilities coin flipper app ≤5 1
4
Flip a Coin coin flip plus ≤5 7
5
Flip A Coin flipacoin 60 21
6
Coin Flip 3D cointoss 3d ≤5 30
7
Coin Flip - Multiplayer coin flip free game hd ≤5 8
8
Coin Toss - Best Coin Flip App coin toss 33 16
9
Coin Flip coinflip 44 25
10
Heads or Tails (Coin Flip) Ads head or tails 1.0 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
shopee 78 51 249 144
shoppee 78 43 249 166
sbopee 78 30 250+ 184
sbope 78 30 248 236
sboppe 78 30 248 188

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shoppy Ecommerce shoppy 28 34
2
Bhai Shopee bhoyaapp ≤5 30
3
Oxel Super Shopee - Online Hypermarket ynot infosolutions ≤5 30
4
ShopeLike free followers and likes super auto follow shopee ≤5 21
5
YANUR E-SHOPEE DELIVERY BOY yanur e-shopee ≤5 30
6
LiveShops live commerce ≤5 30
7
AAB News bhai 39 40
8
Agro Shopee us agri star app ≤5 9
9
S Shopee - No 1 Reseller App shoppie ≤5 25
10
1212 Shopping Eats & Deals 1212 eats ≤5 30

These five keywords: “shopee”, “shoppee”, “sbopee”, “sbope”, “sboppe”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Shoppy Ecommerce”, “Bhai Shopee”, “Oxel Super Shopee - Online Hypermarket”, “ShopeLike free followers and likes”, “YANUR E-SHOPEE DELIVERY BOY”, “LiveShops”, “AAB News”, “Agro Shopee”, “S Shopee - No 1 Reseller App”, “1212 Shopping Eats & Deals”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “coin flip”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “coin flip