"sunset" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sunset” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “scabies”, “human resources management”, “bangkok air”, “reflec”, “dirty memes”, “dragon ballz”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sunset” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sunset from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sunsets 61 2 250+ 26
sunset times 53 16 250+ 113
sunset time 53 9 250+ 90
wallpaper sunset 38 3 250+ 24
sunrise sunsets 34 3 250+ 57

The search volume of the core keyword sunset in Google App Store reached 49, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 27 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sun Position, Sunrise, and Sunset Lite sun 61 68
2
Sunrise Sunset sunset time 53 9
3
Sunrise Companion: Sunrise and Sunset Times sunrises 58 1
4
LunaSolCal Mobile equinoxes 51 33
5
Sunset Magazine sunset magazine 20 3
6
Sunrise: Sunset, Sunrise Times sunup to sundown ≤5 30
7
PhotoTime: Blue hour, golden hour, sunset, sunrise magic hour 25 20
8
Sundroid: Sunrise and Sunset sundown time 29 9
9
The Sun Ephemeris (Sunset, Sunrise, Moon position) angle above horizon ≤5 21
10
Sunclock — Sunrise, Sunset, Golden and Blue Hour sonnenaufgang 39 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
imea 87 43 247 190
ilea 87 42 247 190
wallpoper 77 25 250+ 185
sun 61 68 250+ 49
sunsets 61 2 250+ 26

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
IKEA ilea 87 42
2
IKEA Home smart ikea trådfri 22 37
3
3D Kitchen Design for IKEA: Room Interior Planner móveis planejados 36 16
4
IKEA United Arab Emirates ikea uae 27 40
5
hueManic ????Philips Hue & IKEA TRÅDFRI made dynamic humanic 41 51
6
IKEA Inspire ikea pr 25 41
7
IKEA Safer Home familiarizados ikea ≤5 25
8
IKEA Mobile istikbal mobilya 29 34
9
IKEA Better Living better living 9 15
10
Room Planner: Home Interior & Floorplan Design 3D interior design 51 38

These five keywords: “imea”, “ilea”, “wallpoper”, “sun”, “sunsets”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “IKEA”, “IKEA Home smart”, “3D Kitchen Design for IKEA: Room Interior Planner”, “IKEA United Arab Emirates”, “hueManic ????Philips Hue & IKEA TRÅDFRI made dynamic”, “IKEA Inspire”, “IKEA Safer Home”, “IKEA Mobile”, “IKEA Better Living”, “Room Planner: Home Interior & Floorplan Design 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sunset”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sunset