"birthday cake" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “birthday cake” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “drop box”, “iview abc”, “gympass”, “маша”, “login facebook”, “impôts”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “birthday cake” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword birthday cake from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
birthday cakes pictures 34 2 250+ 48
name on happy birthday cake 34 30 250+ 62
happy birthday cake 32 6 250+ 57
name on birthday cake 29 12 250+ 59
happy birthday cake with name and photo edit 29 3 250+ 69

The search volume of the core keyword birthday cake in Google App Store reached 44, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Happy Birthday Cake happy birthday cake 32 6
2
Birthday Cake Design Party - Bake, Decorate & Eat! bánh sinh nhật 36 7
3
Name Picture on Birthday Cake birthday cakes pictures 34 2
4
Name On Birthday Cake - Special Birthday Wishes name on happy birthday cake ≤5 30
5
Birthday cake with name and photo(Birthday Quotes) happy birthday 24 14 30
6
Name Photo On Birthday Cake gateau anniversaire 38 30
7
Birthday Cake with Name and Photo on Cake ghép hình ảnh vào bánh sinh nhật ≤5 5
8
Name on Birthday Cake - Photo on Birthday Cake كيك عيد الميلاد 23 2
9
Cooking Rainbow Birthday Cake rainbow cake bake maker game ≤5 4
10
Photo On Cake 2020 : Birthday Cake Pics Editor App birthday celebrated 39 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cake 58 75 250+ 104
gillian anderson 56 59 250+ 249
on 55 70 250+ 240
alexis bledel 53 58 250+ 245
famke janssen 51 49 250+ 215

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cake Web Browser-Free VPN, Fast, Private, Adblock cake browser 15 19
2
cake live stream video chat appcake 43 36
3
Icing On The Cake stanley tucci 48 55
4
Cake - Learn English for Free caqui 34 30
5
Real Cake Maker 3D - Bake, Design & Decorate cake games 35 10
6
My Bakery Empire - Bake, Decorate & Serve Cakes bakeries 61 8
7
Fashion Shoe Comfy Cakes –High Heel Baking Salon high heels cake maker ≤5 30
8
Birthday Cake Design Party - Bake, Decorate & Eat! bánh sinh nhật 36 7
9
Real Cake Making Bake Decorate, Cooking Games 2020 making cakes 31 7
10
Ice Cream Cake Maker: Dessert Chef ice cream cake 43 10

These five keywords: “cake”, “gillian anderson”, “on”, “alexis bledel”, “famke janssen”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cake Web Browser-Free VPN, Fast, Private, Adblock”, “cake live stream video chat”, “Icing On The Cake”, “Cake - Learn English for Free”, “Real Cake Maker 3D - Bake, Design & Decorate”, “My Bakery Empire - Bake, Decorate & Serve Cakes”, “Fashion Shoe Comfy Cakes –High Heel Baking Salon”, “Birthday Cake Design Party - Bake, Decorate & Eat!”, “Real Cake Making Bake Decorate, Cooking Games 2020”, “Ice Cream Cake Maker: Dessert Chef”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “birthday cake”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “birthday cake