"championship" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “championship” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ksi”, “fone”, “dia de los muertos”, “videos”, “lover”, “nide”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “championship” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword championship from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
championships league 61 15 250+ 122
tour championship 48 27 250+ 167
pga tour championship 46 12 248 85
wwe championship 36 14 250+ 100
wwe championships 36 10 250+ 79

The search volume of the core keyword championship in Google App Store reached 60, its difficulty level reached 45, and the number of apps related to it reached 250+, among them, there are 133 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Football Champions League - New Soccer Games 2021 şampiyonlar ligi futbol oyunu 2020 ≤5 10
2
Win the Championship Cup ⚽ rocketball championship cup ≤5 16
3
Alexander Alekhine - Chess Champion alexander alekhine ≤5 30
4
Dream football star team league 2019 - soccer game dream football star team league 2019 soccer game ≤5 10
5
World Soccer Strike Tournament Champion torneo donde juegan los campeones ≤5 25
6
Viswanathan Anand - Chess Champion anand - chess champion ≤5 30
7
Horse Cart Racing Championship 2019 ???? chariot racer ≤5 30
8
World Women Wrestling mania Championship 2019 ladies city game ≤5 30
9
Ludo Master Game Champion : A Family Board Game https://taps.io/ludoclub ≤5 30
10
Bowling Championship 2020 - 3d Bowling Game world championship bowling ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
espns 80 19 250+ 110
espn 78 39 250+ 121
crocket 75 51 250+ 208
mobili 72 46 248 208
skyspo 70 24 250+ 152

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ESPN espn 78 39
2
ESPN Fantasy Sports fantast football 65 12
3
ESPNCricinfo - Live Cricket Scores, News & Videos cricinfo 52 21
4
ESPN Player - Europe, ME, Africa & Asia espn player 29 29
5
ESPN Tournament Challenge march madness bracket espn ≤5 30
6
ESPN The Magazine espn magazine 7 11
7
700 ESPN 700 espn ≤5 30
8
theScore: Live Sports Scores, News, Stats & Videos scote 61 40
9
ESPN Chicago espn radio 1000 ≤5 11
10
ESPN 960 espn 700 utah ≤5 30

These five keywords: “espns”, “espn”, “crocket”, “mobili”, “skyspo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ESPN”, “ESPN Fantasy Sports”, “ESPNCricinfo - Live Cricket Scores, News & Videos”, “ESPN Player - Europe, ME, Africa & Asia”, “ESPN Tournament Challenge”, “ESPN The Magazine”, “700 ESPN”, “theScore: Live Sports Scores, News, Stats & Videos”, “ESPN Chicago”, “ESPN 960”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “championship”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “championship