"human resources management" App Store Keywords Research Case | ASOTools
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"human resources management" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “human resources management” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ashley”, “what time”, “coronation”, “audio video converter”, “ganesh chalisa”, “the edge”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “human resources management” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword human resources management from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
human resources management books ≤5 30 247 77
human resources management association of chicago ≤5 30 247 73
human resources management notes ≤5 30 247 58
mba human resources management ≤5 30 247 47
human resources management exam questions 2017 ≤5 30 247 18

The search volume of the core keyword human resources management in Google App Store reached 41, its difficulty level reached 3, and the number of apps related to it reached 248, among them, there are 16 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Human Resource Management human resource planning 23 6
2
Human Resource Management personnel management 23 10
3
Human Resource Management hr tech ≤5 30
4
Human Resource Management Offline human resource management apps offline ≤5 3
5
Human Resource Management Book Free - HRM human resources book ≤5 3
6
Human Resource Management Tutorial hr payroll learning app ≤5 2
7
HR Management hr management 20 6
8
Learn Human Resource Management - Basic HRM hrm 34 26
9
Human Resource Management HRM Books human resource management textbook ≤5 30
10
Strategic Human Resource Management human resource 29 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
linkin 85 49 250+ 141
inkedin 85 47 250+ 214
linkinin 85 43 250+ 207
linklendin 85 42 250+ 200
linked 85 36 250+ 149

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LinkedIn: Jobs, Business News & Social Networking inkedin 85 47
2
Linkin Chat linkline app ≤5 23
3
LinkedIn Learning: Online Courses to Learn Skills learned 53 38
4
Linkin Park Mp3 Offline linkin park jay z ≤5 30
5
LinkedIn Recruiter recruiters 48 5
6
LinkIn.Page | Exploit your Link in Bio linkin.bio ≤5 30
7
Linkin Park Radio welinkin ≤5 30
8
Linkin Park discography mike shinoda 36 39
9
Linkin Park ringtones free linkin park ringtones ≤5 17
10
Linkin Park All Songs Offline linkin park 53 48

These five keywords: “linkin”, “inkedin”, “linkinin”, “linklendin”, “linked”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LinkedIn: Jobs, Business News & Social Networking”, “Linkin Chat”, “LinkedIn Learning: Online Courses to Learn Skills”, “Linkin Park Mp3 Offline”, “LinkedIn Recruiter”, “LinkIn.Page | Exploit your Link in Bio”, “Linkin Park Radio”, “Linkin Park discography”, “Linkin Park ringtones free”, “Linkin Park All Songs Offline”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “human resources management”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “human resources management