"stones" App Store Keywords Research Case | ASOTools
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"stones" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “stones” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “microsoft login”, “hacking games”, “interpreting”, “jyp”, “norms”, “paste”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “stones” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword stones from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tonsil stones 51 45 250+ 224
waterstones 50 55 249 240
birthstones 48 37 250+ 175
gallstones 46 50 250+ 220
tombstones 46 44 250+ 200

The search volume of the core keyword stones in Google App Store reached 38, its difficulty level reached 32, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Crystals Guide stone 45 61
2
Stones Gambling Hall Mobile stones gambling hall ≤5 30
3
Crystal Guide - The CC crystal 46 64
4
Stones & Sails sails 51 9
5
Rosetta Stone: Learn Languages lanuage 51 23
6
gemstones and crystals, crystals and stones guide silversmith 29 44
7
Healing stones(crystaltherapy) healing stones 17 5
8
Minerals guide: Rocks, Crystals&Gemstone. Geology geological 45 3
9
Stone Skimming skimming 50 39
10
Stones and Attributions stone's path ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hilu 72 41 247 198
cleverness 68 62 250+ 239
bumble 64 30 249 172
peacock 61 62 248 37
gaint 61 28 250+ 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hulu: Stream all your favorite TV shows and movies hulu 75 36
2
Hulu for Android TV h 63 74
3
Hily Dating App: Meet New People & Get Great Dates hali 38 46
4
Tubi - Free Movies & TV Shows moives 68 11
5
Peacock TV – Stream TV, Movies, Live Sports & More peacock 61 62
6
Free Stream TV, Movies & Tips More hulu watch tv and stream movies app free ≤5 8
7
Disney+ disney + plus 73 36
8
Funimation aninme 73 18
9
HiLookVision hilook 28 30
10
Quibi: All New Original Shows quibi 55 37

These five keywords: “hilu”, “cleverness”, “bumble”, “peacock”, “gaint”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hulu: Stream all your favorite TV shows and movies”, “Hulu for Android TV”, “Hily Dating App: Meet New People & Get Great Dates”, “Tubi - Free Movies & TV Shows”, “Peacock TV – Stream TV, Movies, Live Sports & More”, “Free Stream TV, Movies & Tips More”, “Disney+”, “Funimation”, “HiLookVision”, “Quibi: All New Original Shows”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “stones”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “stones