"norms" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “norms” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “steel”, “وقت اذان”, “credit agricole”, “vfx”, “cmos”, “consumption”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “norms” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword norms from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
norms restaurant 21 43 250+ 241
norms 24/7 rewards ≤5 30 250+ 156
social norms ≤5 30 250+ 118
norms app ≤5 30 250+ 176
norms zone ≤5 30 250+ 125

The search volume of the core keyword norms in Google App Store reached 33, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 112 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
NORMS 24/7 Rewards norm 28 22
2
NORMS norms restaurant 21 43
3
DoorDash - Food Delivery door dash 73 32
4
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 35
5
Norm Reeves Honda Cerritos norm reeves honda cerritos ≤5 30
6
Norm norm 28 22
7
Om Nom: Run om 68 72
8
Olive Garden Italian Kitchen olive garden 63 27
9
Flying Norm Ender norm 28 22
10
Om Nom: Merge sa mnom 11 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 72 250+ 245
youtubetm 100 70 249 241
goofle 100 53 247 209
gemail 100 52 248 208
gamail 100 51 249 203

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook faceb 100 79
2
Wattpad - Read & Write Stories wattpad 73 45
3
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
4
Epic: Kids' Books & Educational Reading Library epic gamrs 77 34
5
Fruit Ninja® fruiy 56 17
6
Monster Legends mosnter 63 18
7
Brawl Stars brawl stars 67 58
8
Hulu: Stream all your favorite TV shows and movies hulu 75 36
9
Google Duo - High Quality Video Calls apinoide 72 65
10
Twitter twiiit 93 73

These five keywords: “ficpok”, “youtubetm”, “goofle”, “gemail”, “gamail”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Wattpad - Read & Write Stories”, “Twitch: Livestream Multiplayer Games & Esports”, “Epic: Kids' Books & Educational Reading Library”, “Fruit Ninja®”, “Monster Legends”, “Brawl Stars”, “Hulu: Stream all your favorite TV shows and movies”, “Google Duo - High Quality Video Calls”, “Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “norms”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “norms