"dark soul" App Store Keywords Research Case | ASOTools
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"dark soul" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dark soul” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stories book”, “walled”, “google message”, “centimetros a pulgadas”, “cross trainer”, “star trek”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dark soul” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dark soul from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dark souls 42 32 250+ 186
dark souls 2 33 37 250+ 211
dark souls 3 33 36 249 200
dark souls wiki 16 30 249 207
dark souls like games 14 26 250+ 214

The search volume of the core keyword dark soul in Google App Store reached 46, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 175 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dark Night of the Soul by St. John of the Cross dark spirit journey of a soul ≤5 30
2
Soul Collector leashed soul ≤5 30
3
Summon Calc for Dark Souls 2 dark souls 2 soul calculator ≤5 30
4
Hell Waves oddworld stranger's wrath offline gratis ≤5 27
5
Dark Soul darksoul ≤5 17
6
Guide For Dark Souls 2020 dark souls guide 6 23
7
RPG Dark Seven alphadia genesis ≤5 30
8
Build Randomizer: Dark Souls 2 dark souls 2 33 37
9
BlackGentry - Black Dating App. Meet Black Singles smoochr ≤5 30
10
Guide for Blade & Soul Revolution blade and soul 34 37

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
black 68 77 250+ 98
0.00 66 46 250+ 243
0.00$ 66 45 250+ 241
zook app 66 17 249 127
guardian the 65 12 248 76

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
black oscuros 33 12
2
BLK - Meet Black singles nearby! blackwhole 50 25
3
Black Wallpaper, AMOLED, Dark Background: Darkify dark background 39 12
4
Black Desert Mobile black desert 46 41
5
Black Screen - A Simple Black Screen App blackout screen 56 18
6
Pitch Black Wallpaper wallpaper black 63 5
7
Infinity Black Ops - New Action Games 2020 Offline black ips 4 36 23
8
Black Wallpapers - 4K Dark & AMOLED Backgrounds hd black wallpapers 43 7
9
Black Survival black day 23 17
10
Black Dating: Black Singles Meet & Dating App black males 16 5

These five keywords: “black”, “0.00”, “0.00$”, “zook app”, “guardian the”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “black”, “BLK - Meet Black singles nearby!”, “Black Wallpaper, AMOLED, Dark Background: Darkify”, “Black Desert Mobile”, “Black Screen - A Simple Black Screen App”, “Pitch Black Wallpaper”, “Infinity Black Ops - New Action Games 2020 Offline”, “Black Wallpapers - 4K Dark & AMOLED Backgrounds”, “Black Survival”, “Black Dating: Black Singles Meet & Dating App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dark soul”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dark soul