"2020 new games" App Store Keywords Research Case | ASOTools
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"2020 new games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “2020 new games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bella”, “superheroes”, “rocket”, “fico score”, “realter”, “technical”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “2020 new games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 2020 new games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
new games 2020 37 22 250+ 177
2020. new. games 33 21 250+ 198
new games 2020 free 13 13 250+ 169
top speed formula car racing new car games 2020 12 8 250+ 108
new board games 2020 9 9 250+ 128

The search volume of the core keyword 2020 new games in Google App Store reached 33, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 200 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Modern Commando Army Games 2020 - New Games 2020 newgames 34 12
2
word game New Game 2020- Games 2020 game new 46 33
3
Minicraft 2020 nimicraft 78 33
4
100 Doors Games 2020: Escape from School 2020. new. games 33 21
5
Motorbike Games 2020 - New Bike Racing Game new race games 6 14
6
Commando Adventure Assassin: Free Games Offline game geratis 26 42
7
Car Games 2020 : Car Racing Free Driving Games cargames 44 9
8
Call Of IGI Commando: Real Mobile Duty Game 2020 pupge. game 2020 free ≤5 25
9
Swipe n cut : 2020's Latest Disc offline games new releases games 19 26
10
2020 New Year Game newest games 2020 33 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twiiit 93 73 250+ 249
roblodd 88 30 250+ 243
among us 87 75 250+ 26
mwtwo 87 43 249 193
amon us 87 40 250+ 191

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitter teittwr 93 49
2
Among Us among us 87 75
3
YouTube youtubetm 100 70
4
Roblox roblocxx 88 63
5
Tinder - Dating, Make Friends and Meet New People tijder 75 39
6
Google Duo - High Quality Video Calls apinoide 72 65
7
Tiles Hop: EDM Rush! abrahamlincon 56 19
8
Mobile Legends: Bang Bang mobiles 72 53
9
Magic Tiles 3 piaon 58 20
10
Viber Messenger - Free Video Calls & Group Chats vevir 87 30

These five keywords: “twiiit”, “roblodd”, “among us”, “mwtwo”, “amon us”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitter”, “Among Us”, “YouTube”, “Roblox”, “Tinder - Dating, Make Friends and Meet New People”, “Google Duo - High Quality Video Calls”, “Tiles Hop: EDM Rush!”, “Mobile Legends: Bang Bang”, “Magic Tiles 3”, “Viber Messenger - Free Video Calls & Group Chats”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “2020 new games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “2020 new games