"sports zone" App Store Keywords Research Case | ASOTools
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"sports zone" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sports zone” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “universal”, “soup recipes”, “beatles songs”, “bombilla”, “amazon app store”, “slender man”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sports zone” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sports zone from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
impact zone fitness and sports performance llc ≤5 30 250+ 220
the zone all sports training ≤5 30 250+ 47
the zone sports network ≤5 8 249 97
red zone sports ≤5 14 248 160
sports zone radio ≤5 5 250+ 74

The search volume of the core keyword sports zone in Google App Store reached 41, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 127 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
VT Sports Zone vt sports zone ≤5 30
2
Sports Zone Radio sports zone radio ≤5 5
3
Live Sports TV Listings Guide volla sport 31 30
4
The Zone Sports Network the zone 20 29
5
Jersey Sports Zone sport zone highlanders ≤5 30
6
sports news sport zone highlanders ≤5 30
7
live sports tv streaming eurosports 63 19
8
Ozarks Sports Zone ozone sports 12 23
9
Live Sports HD TV hd tv 24 10
10
980 The Sports Zone the sports zone 980 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amaxon 100 29 248 126
amazom 100 22 247 110
amzoma 100 30 250+ 160
amazun 100 30 249 169
amazon 93 62 249 67

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amazom 100 22
2
Amazon Prime Video àmazon prime 85 45
3
Amazon for Tablets leslie neland ≤5 30
4
Prime Video - Android TV believed 51 48
5
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 31
6
Amazon Assistant amazon kundenservice 33 41
7
Amazon Prime Now amazon fresh 45 25
8
Amazon Photos amazon photo 47 35
9
Amazon Alexa alexa 61 32
10
Amazon Drive amazon drive 35 26

These five keywords: “amaxon”, “amazom”, “amzoma”, “amazun”, “amazon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon Prime Video”, “Amazon for Tablets”, “Prime Video - Android TV”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Assistant”, “Amazon Prime Now”, “Amazon Photos”, “Amazon Alexa”, “Amazon Drive”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sports zone”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sports zone