"union bank" App Store Keywords Research Case | ASOTools

"union bank" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “union bank” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “seznam”, “23&me”, “caption for instagram”, “barcelona news”, “bhojpuri gana”, “welt”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “union bank” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword union bank from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
atlantic union bank 33 46 248 223
union bank account open online 26 9 249 84
union bank open account online 26 5 249 62
union bank online account opening 26 4 249 79
union savings bank 24 3 250+ 35

The search volume of the core keyword union bank in Google App Store reached 50, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Union Bank Mobile Banking union 44 60
2
UnionBank Online unionbank open account online 26 30
3
Atlantic Union Bank atlantic union bank 33 46
4
Union Bank & Trust Mobile union bank and trust 20 22
5
The Union Bank Mobile Banking the union bank, inc ≤5 13
6
U-Mobile - Union Bank of India uunion 50 29
7
Union Bank VT & NH Mobile union bank vt 9 22
8
Citizens Union Bank CUBmobile cub mobile banking plus ≤5 23
9
UnionMobile union bank nigeria 14 23
10
Union Bank NC Mobile Banking union bank nc mobile banking ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
atms 73 20 250+ 124
calital one 72 30 247 158
capital one 70 34 247 175
weatern union 70 15 250+ 110
wastern union 70 13 249 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
CO-OP ATM / Shared Branch Locator co op 41 25
2
ATM Locator | Cash Machine Finder atm near me 39 10
3
Nearby ATM (bank Locator) mastercard nearby app atm ≤5 30
4
Bitcoin ATM Map – CoinATMRadar atm bitcoin 33 28
5
ATMs - NearMe atm near me 39 10
6
ATMS Chrono atms chrono ≤5 30
7
ATM Locator cajeros automaticos 50 9
8
1LINK ATMs Locator 1 link atm ≤5 7
9
TransFund ATM Locator transfund atm locator ≤5 30
10
Ally’s ATM & Cash Locator atms belarus ≤5 30

These five keywords: “atms”, “calital one”, “capital one”, “weatern union”, “wastern union”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “CO-OP ATM / Shared Branch Locator”, “ATM Locator | Cash Machine Finder”, “Nearby ATM (bank Locator)”, “Bitcoin ATM Map – CoinATMRadar”, “ATMs - NearMe”, “ATMS Chrono”, “ATM Locator”, “1LINK ATMs Locator”, “TransFund ATM Locator”, “Ally’s ATM & Cash Locator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “union bank”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “union bank