"universal" App Store Keywords Research Case | ASOTools
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"universal" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “universal” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “players”, “korea”, “goibibo”, “king tut”, “liga portugal”, “asana”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “universal” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword universal from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bono familiar universal 53 48 249 221
universally 53 45 250+ 215
universales 53 8 250+ 84
universals studios 51 33 250+ 168
universal studio 51 24 250+ 124

The search volume of the core keyword universal in Google App Store reached 49, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 75 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Universal Orlando Resort™ The Official App unlversal 53 12
2
Wait Times Universal Orlando wait times for universal orlando ≤5 28
3
Universal Hollywood™ App universal studios hollywood 30 37
4
Universal Kids universal kids 25 22
5
Universal Copy copiar 38 25
6
Universal Church cristiane cardoso 21 34
7
Universal telemedicina universal ≤5 30
8
Universal TV Remote Control rimote control 39 13
9
Universal Free TV Remote Control For Any LCD universal remote 42 35
10
Universal Orlando Lines touringplans lines universal orlando ≤5 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
translation 100 29 250+ 142
goggle translates 100 22 250+ 130
igoogle translator 100 21 250+ 151
goole translate 100 20 250+ 146
goggle translate 100 18 250+ 140

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Speak And Translate - Free Language Translator speak and translate live app ≤5 6
2
All Language translator - text & voice translation translate all provide voice and text ≤5 30
3
English to Marathi Translation - इंग्रजी ते मराठी english to marathi 66 23
4
Translate All | Text Speech All Translator voicetranslatio ≤5 3
5
Translate All - Speech Text Camera Translator translate all speech text camera translator ≤5 30
6
Translate all - All Languages Translator bing.com/translator ≤5 3
7
English to Hindi Translator english to hindi translator app ≤5 4
8
Language Translator : free & offline sprachübersetzer offline ≤5 6
9
Go Translate - Free Voice & Chat Translator go translate 19 12
10
Free All Documents Translator App document translator app free ≤5 30

These five keywords: “translation”, “goggle translates”, “igoogle translator”, “goole translate”, “goggle translate”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Speak And Translate - Free Language Translator”, “All Language translator - text & voice translation”, “English to Marathi Translation - इंग्रजी ते मराठी”, “Translate All | Text Speech All Translator”, “Translate All - Speech Text Camera Translator”, “Translate all - All Languages Translator”, “English to Hindi Translator”, “Language Translator : free & offline”, “Go Translate - Free Voice & Chat Translator”, “Free All Documents Translator App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “universal”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “universal