"slender-man" App Store Keywords Research Case | ASOTools
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"slender-man" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “slender-man” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “magicin”, “rtype”, “shakira”, “circle crop”, “ketchap”, “earn money online”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “slender-man” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword slender-man from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
slender man 46 15 250+ 112
slender man games 19 13 250+ 129
slender man game 16 13 250+ 133
slender man hide & seek multiplayer free 8 19 250+ 174
call slender man 7 3 249 79

The search volume of the core keyword slender-man in Google App Store reached 46, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 112 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Slenderman Origins 1 Lost Kids. Best Horror Game. slendermans 50 12
2
Scary Slender Man's Fake Chat And Video Call slayder man 48 25
3
Slender Man Forest Escape Plan escape from slender man ≤5 30
4
Slenderman Hide & Seek: Online Battle Arena slinderman 34 21
5
Slender Man: Meme Simulator Button slender man scifi city free ≤5 30
6
Slender: Last Light splendorman 19 27
7
Slenderman 2020 :Scary Survival Escape Horror Game slender man game 16 13
8
Slenderman Must Die: Chapter 1 slender man - chapter 1: alone ≤5 30
9
slender Man's video call / chat simulator (prank) call slender man 7 3
10
Slender: Night of Horror slender 34 39

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblixo 88 30 250+ 240
roblixox 88 30 250+ 230
rpbloxx 88 30 250+ 225
rovloxx 88 30 250+ 219
trger 82 20 250+ 91

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LEGO Harry Potter: Years 1-4 lego harry potter 44 29
2
FRAG Pro Shooter frank ocean 48 55
3
Episode - Choose Your Story stiry 58 36
4
Super Stylist - Dress Up & Style Fashion Guru fashionable 53 29
5
The Sims™ FreePlay the simer 48 51
6
Supreme Duelist Stickman (2) 65 48
7
Strong Granny - Win Robux for Roblox platform robuxy 68 41
8
Hitmasters headmasters 29 40
9
Hay Day farm 52 89
10
slither.io oi 61 42

These five keywords: “roblixo”, “roblixox”, “rpbloxx”, “rovloxx”, “trger”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LEGO Harry Potter: Years 1-4”, “FRAG Pro Shooter”, “Episode - Choose Your Story”, “Super Stylist - Dress Up & Style Fashion Guru”, “The Sims™ FreePlay”, “Supreme Duelist Stickman”, “Strong Granny - Win Robux for Roblox platform”, “Hitmasters”, “Hay Day”, “slither.io”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “slender-man”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “slender-man