"splits" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “splits” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “showingtime”, “kid youtube”, “twins”, “paving”, “sagas”, “sings”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “splits” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword splits from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
splits.io 28 7 248 70
how to do the splits 26 12 250+ 99
splits training 25 15 250+ 118
splitscreen 25 13 250+ 119
splits stretches 24 20 250+ 135

The search volume of the core keyword splits in Google App Store reached 45, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 63 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Splits in 30 Days - Splits Training, Do the Splits split 47 67
2
Splits. Flexibility Training. Stretching Exercises the flexibility challenge ≤5 30
3
How to do the split in 30 days - best stretching flexibles 9 10
4
Full Splits In 30 Days - Stretching Exercises spilt 20 24
5
Splits - Shot Timer splits shot timer ≤5 30
6
30 Day Splits Challenge 30 day splits challenge 8 7
7
Do the Splits in 30 Days - Flexibility Training turntrainer ≤5 30
8
Splits in 30 Days - Stretching, Splits Training шпагат 21 13
9
Stretching exercises - splits training at home stretch hit ≤5 30
10
How to do the splits for beginners how to do the splits for kids free ≤5 16

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
inetagram 100 45 250+ 197
instgram 100 36 250+ 157
intansgram 100 31 250+ 156
inestgram 65 38 250+ 196
trelli 63 38 250+ 175

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram instaram 100 48
2
Threads from Instagram threads 48 25
3
IGTV from Instagram - Watch IG Videos & Clips igtv 44 26
4
Regrann Pro - Repost for Instagram regrann pro - repost for instagram ≤5 6
5
Grid Photo Maker for Instagram - PhotoSplit photo split 18 16
6
Social One - Facebook, Instagram & Twitter facebook twitter instagram 12 14
7
Repost – Photo & Video Download And Save reposting 29 6
8
Followers & Unfollowers for Instagram | InstaBoard instaboard ≤5 30
9
Leetags - Hashtags For Instagram Captions leetags 9 12
10
Repost for Instagram - Regrann regann 38 43

These five keywords: “inetagram”, “instgram”, “intansgram”, “inestgram”, “trelli”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Threads from Instagram”, “IGTV from Instagram - Watch IG Videos & Clips”, “Regrann Pro - Repost for Instagram”, “Grid Photo Maker for Instagram - PhotoSplit”, “Social One - Facebook, Instagram & Twitter”, “Repost – Photo & Video Download And Save”, “Followers & Unfollowers for Instagram | InstaBoard”, “Leetags - Hashtags For Instagram Captions”, “Repost for Instagram - Regrann”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “splits”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “splits