"sleep" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sleep” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “state farm”, “convenience stores”, “jimmy johns”, “asanas”, “baskin robbins”, “vídeo editor”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sleep” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sleep from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sleepy hollow 46 45 250+ 212
sleepers 45 32 250+ 164
sleeper 43 31 249 133
sleeping 42 26 250+ 177
sleep sounds 41 35 250+ 119

The search volume of the core keyword sleep in Google App Store reached 54, its difficulty level reached 78, and the number of apps related to it reached 250+, among them, there are 125 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sleep as Android ???? Sleep cycle smart alarm sleep tracker for apple watch 31 37
2
Sleep Cycle: Sleep analysis & Smart alarm clock pillow 46 36
3
Free Calm Sleep: Improve your Sleep for Free meditation sleep 36 10
4
Sleep Monitor: Sleep Cycle Tracker & Recorder sleep tracker 38 30
5
Sleep Sounds - Relax & Sleep, Relaxing sounds imsoniac 56 61
6
Sleep & meditation; sleep stories to relax by Wysa sleep stories 27 12
7
Relax Melodies: Sleep Sounds, Meditation & Stories melodic 50 11
8
Calm - Meditate, Sleep, Relax calm 54 51
9
Headspace: Meditation & Sleep headspace 50 18
10
Sleep Sounds sleepsounds 29 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wtpsap 90 30 250+ 226
macsenger 78 30 249 202
beby shart 68 30 250+ 136
app tode 63 32 249 200
twitlite 61 43 250+ 209

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Halloween - Coloring & Games halloween coloring book for toddlers & kids ≤5 12
2
Coloring Book - Kids Paint colouring book kids 24 11
3
Daisy Bunny daisy game ≤5 26
4
WhatSaga | Story Split | Save Status status 1 ≤5 4
5
Sudoku whusaap 90 41
6
Xender - Share Music&Video, Transfer Photo, File exender 61 19
7
Plus Messenger plus 46 73
8
Whats Web Scan whatsapp web scan 45 12
9
Emoji Editor - WAStickerApps emoji editor 19 14
10
Opus Player - WhatsApp Audio Search and Organize opus 36 43

These five keywords: “wtpsap”, “macsenger”, “beby shart”, “app tode”, “twitlite”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Halloween - Coloring & Games”, “Coloring Book - Kids Paint”, “Daisy Bunny”, “WhatSaga | Story Split | Save Status”, “Sudoku”, “Xender - Share Music&Video, Transfer Photo, File”, “Plus Messenger”, “Whats Web Scan”, “Emoji Editor - WAStickerApps”, “Opus Player - WhatsApp Audio Search and Organize”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sleep”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sleep