"transformers" App Store Keywords Research Case | ASOTools
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"transformers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “transformers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “พยากรณ์อากาศ”, “ad blocker for chrome”, “mercadolivre”, “video edit”, “hh”, “journey”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “transformers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword transformers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
transformers 5 48 8 250+ 116
transformers the last knight 41 12 250+ 114
transformers 4 41 8 250+ 108
bumblebee transformers 38 13 250+ 128
bumblebee the transformers 38 4 250+ 87

The search volume of the core keyword transformers in Google App Store reached 59, its difficulty level reached 17, and the number of apps related to it reached 249, among them, there are 123 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
TRANSFORMERS: Forged to Fight transformer 61 25
2
TRANSFORMERS: Earth Wars trance formers 61 8
3
Transformers: RobotsInDisguise transformers combiner force ≤5 14
4
Transformers Rescue Bots: Disaster Dash tansformers 61 16
5
Angry Birds Transformers angry birds transformers 30 31
6
Transformers Rescue Bots: Hero Adventures performers 41 12
7
Transformers Bumblebee Overdrive: Arcade Racing bumbiebee 55 9
8
Transformers AR Guide strongarm 23 41
9
Transformers TCG Companion App transformers battle masters fight night hasbro gaming ≤5 12
10
Steel Robot Fighting 2019: Car Transformation transformers devastation xbox 360 gameplay ≤5 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
car 68 100 250+ 220
cars 67 51 250+ 227
hot 66 73 249 43
gfhbv 65 28 250+ 181
oyunları 63 46 250+ 236

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Extreme Car Driving Simulator cars 67 51
2
Ultimate Car Driving Simulator ultimates 41 25
3
Hot Wheels Unlimited hot wheel 55 33
4
City Racing 2: Buy Super Car Pack with Only $1! car city 2 ≤5 11
5
Car Parking Multiplayer car parking 50 61
6
Car Simulator 2020 voitures 45 38
7
Car Simulator 2 سارات 43 33
8
Hill Climb Racing jonah hill 51 58
9
Racing in Car 2 free. games. download 58 58
10
Traffic Racer teraffic 46 27

These five keywords: “car”, “cars”, “hot”, “gfhbv”, “oyunları”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Extreme Car Driving Simulator”, “Ultimate Car Driving Simulator”, “Hot Wheels Unlimited”, “City Racing 2: Buy Super Car Pack with Only $1!”, “Car Parking Multiplayer”, “Car Simulator 2020”, “Car Simulator 2”, “Hill Climb Racing”, “Racing in Car 2”, “Traffic Racer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “transformers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “transformers