"stock cars" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “stock cars” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “orioles”, “catch”, “greggs”, “wedding invitation cards”, “dancing”, “kof”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “stock cars” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword stock cars from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
stock cars automotive center	≤5	30	250+	140
thunder stock cars 2	≤5	30	249	135
stock cars racing 2	≤5	11	250+	156
stock cars racing 2018	≤5	9	250+	162
stock cars original	≤5	8	250+	140

The search volume of the core keyword stock cars in Google App Store reached 32, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 159 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Stock Car Racing	r.a.c.e	50	36
2		Thunder Stock Cars 2	estoc	19	32
3		Thunder Stock Cars	stocking cars	31	24
4		Dirt Track Stock Cars	offline dirt racing games	≤5	12
5		Crazy Street Stock Cars Racing 3D	mobil balap di lapangan	≤5	5
6		Stock Car Racing Wallpaper	kyle busch	33	40
7		Stock Cars for NASCAR Wallpaper	the fabulous hudson hornet	≤5	30
8		NASCAR Heat Mobile	nascar games	30	23
9		Pitstop Car Mechanic Simulator	pit road with pals	≤5	30
10		Stock Car Racing Wallpaper	dale earnhardt sr wallpapers	≤5	30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
drivte	77	57	250+	232
epix games	77	41	250+	205
epic gamrs	77	34	250+	187
epic gamss	77	30	250+	172
epic gmes	77	29	249	169

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Google Drive	googledi	85	49
2		CarX Drift Racing	xcar drifting	34	15
3		Drift Max City - Car Racing in City	drift city	9	8
4		Drift Max Pro - Car Drifting Game with Racing Cars	drift	47	79
5		Drift Max	max ernst	34	48
6		City Drift	city drift racer 2016	≤5	30
7		Drift Max World - Drift Racing Game	tiramisu	37	23
8		Drift Car Driving Simulator	drift cars	34	15
9		Drift Park	griffith park	28	30
10		Drifting BMW 3 Car Drift Racing - Bimmer Drifter	mujaffa spillet	7	33

These five keywords: “drivte”, “epix games”, “epic gamrs”, “epic gamss”, “epic gmes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Drive”, “CarX Drift Racing”, “Drift Max City - Car Racing in City”, “Drift Max Pro - Car Drifting Game with Racing Cars”, “Drift Max”, “City Drift”, “Drift Max World - Drift Racing Game”, “Drift Car Driving Simulator”, “Drift Park”, “Drifting BMW 3 Car Drift Racing - Bimmer Drifter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “stock cars”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools