"smart watch" App Store Keywords Research Case | ASOTools
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"smart watch" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “smart watch” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pokemon go”, “pimping”, “instagram hack”, “screened”, “hill climb racing 2”, “dirty chat”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “smart watch” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword smart watch from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fossil smart watch 42 5 250+ 77
kid smart watch 38 11 250+ 104
smart watch app 25 8 250+ 124
smart watch android 25 7 250+ 105
smart watch bluetooth 19 5 250+ 95

The search volume of the core keyword smart watch in Google App Store reached 48, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 98 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Smartwatch Bluetooth Notificator: sync watch&wear apple watch series 4 32 28
2
SmartWatch Sync & Bluetooth notifier aplle watch 48 15
3
Wear OS by Google Smartwatch (was Android Wear) os 48 68
4
VeryFitPro montre connectée 41 12
5
iTouch Wearables Smartwatch iwatch 50 34
6
Smart Wristband wristbands 34 20
7
BTSmartwatch bt notification 20 9
8
Watch Droid Phone watch pro ≤5 15
9
Find My Watch & Phone - Bluetooth Search find apple watch 9 11
10
H Band apple watch band 46 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
whachap 90 30 249 195
appel watch 72 17 250+ 148
google calender 70 19 250+ 158
apple watch 70 19 250+ 156
massaging 70 15 250+ 98

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Photo Analog Clock Live Wallpaper-7 بەرنامەی کاتژمێر ≤5 4
2
Old Standard Watch Face clock face 27 3
3
Analog Clock 24-7 24 0 7 app ≤5 20
4
Clock tap the clock ≤5 30
5
O-Xyde Watch Face o-xyde 14 2
6
Smart Watch Speaking Clock : Talking Clock Time clock man ≤5 15
7
Live Wallpaper with Analog Clock 2018 analoguhren für display kostenlos ≤5 30
8
Luxury Watch Analog Clock Live Wallpaper Free 2020 watch 3d wallpaper ≤5 6
9
Modern Analog Clock-7 serre 33 20
10
3D Analog Clock Live Wallpaper-7 3d analog clock live wallpaper ≤5 2

These five keywords: “whachap”, “appel watch”, “google calender”, “apple watch”, “massaging”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Photo Analog Clock Live Wallpaper-7”, “Old Standard Watch Face”, “Analog Clock 24-7”, “Clock”, “O-Xyde Watch Face”, “Smart Watch Speaking Clock : Talking Clock Time”, “Live Wallpaper with Analog Clock 2018”, “Luxury Watch Analog Clock Live Wallpaper Free 2020”, “Modern Analog Clock-7”, “3D Analog Clock Live Wallpaper-7”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “smart watch”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “smart watch