"horse breeds" App Store Keywords Research Case | ASOTools
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"horse breeds" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “horse breeds” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pinocchio”, “chum”, “top golf”, “prosper”, “cruces”, “battlefront 2”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “horse breeds” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword horse breeds from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
best horse breeds ≤5 11 249 134
horse breeds collection ≤5 3 250+ 66
horse breeds app ≤5 30 250+ 64
horse breeds quizzes ≤5 30 249 215
horse breeds quiz ≤5 30 249 199

The search volume of the core keyword horse breeds in Google App Store reached 36, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 77 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Horse breeds - Photos mangalarga paulista 9 30
2
Horse Breeds Database best horse breeds ≤5 11
3
Horse breeds and pony guide beautiful horse apps ≤5 30
4
Horse Scanner – Horse Breed Identification siwalu software gmbh ≤5 30
5
Breeds of horses mangalarga marchador 24 30
6
Horse Breeds horse breeds app ≤5 30
7
Horse Quiz horse quiz by haygrazer ≤5 30
8
Howrse - free horse breeding farm game howrse 36 29
9
Horse Lock Screen arabian horses ≤5 30
10
Breed Guide: Horses mangalarga marchador 24 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
frineds 66 30 250+ 150
dog 61 78 250+ 117
my littel pony 58 10 250+ 98
my lttel pony 58 10 250+ 85
my little poney 58 9 219 86

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bomber Friends booomber 61 59
2
Wink - find & make new snapchat friends wink 54 31
3
Patook - make platonic friends friendships 66 15
4
Quack - Meet real friends with the same interests frriend 42 42
5
Star Stable Friends friand 19 21
6
Yubo – Join, play, Make new friends online friend's 66 57
7
Chat Rooms - Find Friends chat rooms 53 30
8
Friends 25 mike friends 23 30
9
Friends Quiz and Trivia suite life of zack and cody 39 42
10
Find My Friends find my friends 63 36

These five keywords: “frineds”, “dog”, “my littel pony”, “my lttel pony”, “my little poney”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bomber Friends”, “Wink - find & make new snapchat friends”, “Patook - make platonic friends”, “Quack - Meet real friends with the same interests”, “Star Stable Friends”, “Yubo – Join, play, Make new friends online”, “Chat Rooms - Find Friends”, “Friends 25”, “Friends Quiz and Trivia”, “Find My Friends”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “horse breeds”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “horse breeds