"pokemon go" App Store Keywords Research Case | ASOTools
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"pokemon go" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pokemon go” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “st”, “good rx”, “icai”, “evolutions”, “world-map”, “detran pr”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pokemon go” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pokemon go from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pokemon gou 58 44 249 201
go pokemon 58 30 250+ 124
pokemon go hacker 38 26 250+ 163
hacks for pokemon go 38 24 250+ 153
pokemon go hacks 36 16 250+ 134

The search volume of the core keyword pokemon go in Google App Store reached 65, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 122 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO mwtwo 87 45
2
Pokémon HOME pokemon home 46 21
3
Poke Genie - IV, PvP & Raid Guide poke 53 65
4
GO Field Guide (Events, Raids, Checklists) leekduck 34 37
5
PokeRaid - Worldwide Remote Raids raiding 66 48
6
Amino Pokemon Go Finder & Chat 0okemon go hack 38 30
7
Calcy IV - Instant IV, PvP Ranks & Raid-Counter iv 45 51
8
GO Amino para Pokemon Go Treinadores Brasil go amino para treinadores ≤5 30
9
Go Amino para Pokemon Go Chat pikemon go chat ≤5 28
10
Perfect GO (Pokémon GO IV Calc) pickemon go ≤5 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roloxe 88 30 250+ 28
mwtwo 87 45 249 194
kohoot 82 44 249 219
minecraft 80 95 250+ 202
tubifly 80 68 249 246

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
.R r 68 77
2
Gold Rush 3D! gold 51 70
3
Drum Pad – Free Beat Maker Machine free beat makers 23 11
4
Hip Hop Drum Pads 24 - Music Maker Drum Pad hip-hop drum pads 24 ≤5 5
5
LEGO® Building Instructions legos 66 25
6
Drum Pad Machine - Beat Maker & Music Maker launching pad 51 12
7
Idle Miner Tycoon - Mine Manager Simulator miner 45 62
8
Strong Granny - Win Robux for Roblox platform robuxy 68 41
9
Roblox roblocxx 88 63
10
Miga Town: My Apartment apartment apartment 61 11

These five keywords: “roloxe”, “mwtwo”, “kohoot”, “minecraft”, “tubifly”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “.R”, “Gold Rush 3D!”, “Drum Pad – Free Beat Maker Machine”, “Hip Hop Drum Pads 24 - Music Maker Drum Pad”, “LEGO® Building Instructions”, “Drum Pad Machine - Beat Maker & Music Maker”, “Idle Miner Tycoon - Mine Manager Simulator”, “Strong Granny - Win Robux for Roblox platform”, “Roblox”, “Miga Town: My Apartment”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pokemon go”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pokemon go