"skynews" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “skynews” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “zappos”, “locally”, “twittr”, “tempo”, “run”, “deers”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “skynews” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword skynews from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
skynews magazine ≤5 11 250+ 205
skynews24 ≤5 30 250+ 206
skynews24 italia ≤5 30 250+ 197
skynewsarabia ≤5 30 250+ 174
skynews عربية ≤5 30 250+ 115

The search volume of the core keyword skynews in Google App Store reached 73, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 200 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sky News: Breaking, UK, & World skysports 70 23
2
Sky News Arabia sky news arabia 31 29
3
Sky News Arabia TV sky news arabia tv ≤5 30
4
Australia Channel australian news channel pty ltd ≤5 16
5
CNN Breaking US & World News cnn 72 26
6
Fox News: Breaking News, Live Video & News Alerts fox news 76 15
7
Reuters News reuter 56 27
8
Sky News sky radio 107.75 ≤5 30
9
BBC News bbcnews 87 28
10
news.com.au nine news.com.au 16 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hayoo mail 93 30 250+ 131
ýahoo mail 93 28 250+ 136
yahoos 93 27 250+ 133
yahoo mails 93 23 250+ 121
bbcnews 87 28 250+ 156

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Titan - Mobile app for Titan mail accounts titan mobile llc ≤5 31
2
Email: Fast & Secure mail for all mailbox email fast and secure mail ≤5 30
3
Social Media Apps - Saver for social networks kollector - social bookmark ≤5 30
4
MyMail Treasure mymail com ≤5 20
5
Yahoo Mobile - Wireless Plan yahoo mobile app 11 21
6
NotifyMe forward notifications to email ≤5 30
7
Easy Mail remail - email templates ≤5 30
8
All Social Networks in One App all social networks in one app ≤5 30
9
Fly — Email App For All Mail e-mail rambler ≤5 26
10
زیارت وارث زیارت وارث صوتی ≤5 17

These five keywords: “hayoo mail”, “ýahoo mail”, “yahoos”, “yahoo mails”, “bbcnews”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Titan - Mobile app for Titan mail accounts”, “Email: Fast & Secure mail for all mailbox”, “Social Media Apps - Saver for social networks”, “MyMail Treasure”, “Yahoo Mobile - Wireless Plan”, “NotifyMe”, “Easy Mail”, “All Social Networks in One App”, “Fly — Email App For All Mail”, “زیارت وارث”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “skynews”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “skynews