"run" App Store Keywords Research Case | ASOTools
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"run" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “run” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “craig”, “honer”, “ringing tones”, “playpal”, “paella”, “messenger”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “run” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword run from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
crunchyroll 68 36 250+ 186
krunchi roll 66 30 250+ 205
grunhun 61 31 250+ 160
bruno mars 58 39 249 92
weatherunderground 55 21 249 151

The search volume of the core keyword run in Google App Store reached 54, its difficulty level reached 92, and the number of apps related to it reached 250+, among them, there are 174 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Run run 3 44 36
2
Temple Run الألعاب 61 60
3
Run Sausage Run! sausages 46 15
4
Run with Map My Run map my run 48 23
5
Temple Run 2 ganes 63 56
6
Subway Surfers games 77 93
7
Run Race 3D runaways 41 38
8
Fun Run 3 - Multiplayer Racing Games السبق 66 41
9
Angry Gran Run - Running Game running away 41 40
10
Runkeeper - GPS Track Run Walk running 50 61

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
toitsh 85 66 250+ 244
games 77 93 250+ 248
nike 76 34 248 112
gamesaa 75 68 250+ 248
games- 75 67 250+ 249

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hulu: Stream TV shows & watch the latest movies hulu 75 34
2
IFTTT ittt 45 42
3
FITE - Boxing, Wrestling, MMA & More fight 48 81
4
Bingo Bash: Live Bingo Games & Free Slots By GSN floor jansen 38 55
5
WildCraft: Animal Sim Online 3D kayleigh mcenany 55 60
6
Tango - Live Video Broadcasts and Streaming Chats tango 53 48
7
Jetpack Joyride jet pack 50 12
8
Bloomberg: Market & Financial News bloomberg ht 58 34
9
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
10
Join Clash 3D joined 46 24

These five keywords: “toitsh”, “games”, “nike”, “gamesaa”, “games-”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hulu: Stream TV shows & watch the latest movies”, “IFTTT”, “FITE - Boxing, Wrestling, MMA & More”, “Bingo Bash: Live Bingo Games & Free Slots By GSN”, “WildCraft: Animal Sim Online 3D”, “Tango - Live Video Broadcasts and Streaming Chats”, “Jetpack Joyride”, “Bloomberg: Market & Financial News”, “ZEDGE™ Wallpapers & Ringtones”, “Join Clash 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “run”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “run