"earthquakes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “earthquakes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “jewellery”, “shen”, “colar”, “discharge”, “leite”, “pioneers”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “earthquakes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword earthquakes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
california earthquakes 55 12 250+ 86
san jose earthquakes 22 40 250+ 234
iearthquakes 18 28 249 186
earthquakes puerto rico 18 30 248 159
earthquakes tracker 14 6 250+ 65

The search volume of the core keyword earthquakes in Google App Store reached 44, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Earthquake Alerts - US & Worldwide Earthquakes eathquake 63 22
2
Earthquake Alert! esrthquake 40 8
3
Earthquakes Tracker earthquake tracker 22 10
4
LastQuake emsc 23 32
5
Volcanoes & Earthquakes volcano 41 39
6
Earthquake Tracker - Latest quakes, Alerts & Map quakes 24 13
7
3D Earthquake 3d quakes ≤5 30
8
Earthquakes japan historical earthquakes ≤5 30
9
🚨 Earthquake Network - Realtime alerts sismo 28 10
10
Earthquake Alerts quakefeed earthquake alerts 6 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
eathquake 63 22 250+ 130
radar weather 63 16 250+ 122
weatherbug radar 63 15 250+ 129
erthquake 63 13 249 103
earth quake 63 4 250+ 44

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Earthquake Alerts - US & Worldwide Earthquakes erthquake 63 13
2
Earthquake Alert! esrthquake 40 8
3
LastQuake emsc 23 32
4
Earthquake Tracker - Latest quakes, Alerts & Map quakes 24 13
5
Earthquakes Tracker earthquake tracker 22 10
6
🚨 Earthquake Network - Realtime alerts sismo 28 10
7
Quake & Volcanoes: 3D Globe of Volcanic Eruptions volcanic eruptions 39 8
8
Earthquake Alerts quakefeed earthquake alerts 6 7
9
Vibration Meter fay hattı 18 28
10
ShakeAlertLA los angeles earthquake 43 44

These five keywords: “eathquake”, “radar weather”, “weatherbug radar”, “erthquake”, “earth quake”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “My Earthquake Alerts - US & Worldwide Earthquakes”, “Earthquake Alert!”, “LastQuake”, “Earthquake Tracker - Latest quakes, Alerts & Map”, “Earthquakes Tracker”, “🚨 Earthquake Network - Realtime alerts”, “Quake & Volcanoes: 3D Globe of Volcanic Eruptions”, “Earthquake Alerts”, “Vibration Meter”, “ShakeAlertLA”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “earthquakes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “earthquakes