"sim card" App Store Keywords Research Case | ASOTools
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"sim card" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sim card” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “the new yorker”, “vegan”, “baboon”, “skynews”, “zillow rent”, “bluecross blueshield”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sim card” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sim card from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sim-card 39 4 250+ 56
sim card reader 17 5 250+ 75
sim card number 14 5 250+ 77
activate sim card 12 8 250+ 113
activating sim card 12 3 250+ 62

The search volume of the core keyword sim card in Google App Store reached 33, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 61 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SIM Card activating sim card 12 3
2
SIM Tool Manager sim-card 39 4
3
SIM Card Info msisdn 21 13
4
SIM Card Information + SIM Contacts seemed 39 51
5
SIM Card Info and Contacts Transfer duplicate sim app ≤5 16
6
SIM Card Recover & Manager sim sms recovery app ≤5 5
7
SIM CARD TOOLKIT sim toolkit xl m banking ≤5 23
8
SIM Device Info sim card checker app ≤5 30
9
My SIM Card Info sim card info ≤5 6
10
SIM Data Reader (ICCID - IMSI - MCC and more) duplicate sim card number ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
waltspp 90 43 250+ 210
watshap 90 35 250+ 182
wassatap 90 30 249 229
whattappas 90 30 249 213
wuasap 72 57 250+ 232

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
WhatsApp Business busines 60 68
3
Free Call : Call Free & Free Text call 54 90
4
Status photos and Video Downloader Story saver App статуса 23 7
5
Whats Web wssup web 100 21
6
Messenger for Video Call, Video Chat & Random chat messenger for chatting 18 30
7
Status Saver for WhatsApp וואטסאפ גרסה חדשה בעברית ≤5 11
8
Status Saver for WhatsApp - Video Downloader App zürüm dürüm ≤5 30
9
Free Wants Messenger Stickers 2020 waasap baru 6 30
10
Click to chat [small, no ads] click allow to continue ≤5 13

These five keywords: “waltspp”, “watshap”, “wassatap”, “whattappas”, “wuasap”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “WhatsApp Business”, “Free Call : Call Free & Free Text”, “Status photos and Video Downloader Story saver App”, “Whats Web”, “Messenger for Video Call, Video Chat & Random chat”, “Status Saver for WhatsApp”, “Status Saver for WhatsApp - Video Downloader App”, “Free Wants Messenger Stickers 2020”, “Click to chat [small, no ads]”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sim card”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sim card