"vegan" App Store Keywords Research Case | ASOTools
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"vegan" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “vegan” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “karcher”, “img to pdf”, “moses”, “horizontally”, “dark background”, “mithra”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “vegan” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword vegan from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
veganism 53 1 249 21
vegans 53 1 249 18
vegano 41 4 249 25
vegan recipes 37 20 250+ 34
vegan restaurants 34 6 249 46

The search volume of the core keyword vegan in Google App Store reached 47, its difficulty level reached 59, and the number of apps related to it reached 249, among them, there are 19 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Find Vegan Restaurants & Vegetarian Food- HappyCow vegetarians 45 3
2
Tasteful Vegan Recipes vegan recipes⋆ 14 2
3
Is It Vegan? vegans 53 1
4
Vegetarian and vegan recipes vegan recipes 37 20
5
21-Day Vegan Kickstart neal barnard 12 15
6
Veganized - Vegan Recipes, Nutrition, Grocery List veganized 6 28
7
Quit Meat - Easiest Way to Become Vegan/Vegetarian vegetariano 33 5
8
Easy Vegan Cooking - Vegan Recipes easy vegan recipes 26 2
9
I'm vegan/vegetarian vegetarisch 28 8
10
Vegan Finder – Local Restaurants Near Me cream - restaurant finder ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bussfeed 61 48 250+ 226
buzz feed 61 32 250+ 178
buzzfeed 58 40 250+ 202
flipgrud 56 55 250+ 244
buzz feed quizes 55 44 250+ 222

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BuzzFeed: News, Tasty, Quizzes buzz feed 61 32
2
BuzzFeed News tabloids 36 19
3
Tasty recipes 54 64
4
BuzzBreak - US News, Videos & Earn Free Cash! buzz 45 58
5
FuzzBead buzfeed 43 42
6
NYT Cooking nyt cooking 41 22
7
Black News Alerts alerts news 12 11
8
Amazing Facts - Did You Know That? did you know 26 44
9
Ultimate Facts - Did You Know? informative 31 21
10
inFact - News, Facts and more infact 29 22

These five keywords: “bussfeed”, “buzz feed”, “buzzfeed”, “flipgrud”, “buzz feed quizes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BuzzFeed: News, Tasty, Quizzes”, “BuzzFeed News”, “Tasty”, “BuzzBreak - US News, Videos & Earn Free Cash!”, “FuzzBead”, “NYT Cooking”, “Black News Alerts”, “Amazing Facts - Did You Know That?”, “Ultimate Facts - Did You Know?”, “inFact - News, Facts and more”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “vegan”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “vegan