"engineering" App Store Keywords Research Case | ASOTools
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"engineering" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “engineering” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “adopt a dog”, “griffins”, “doomed”, “dunkin donuts app”, “vibrations”, “lorenzo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “engineering” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword engineering from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
aerospace engineering 43 9 250+ 46
aeronautical engineering 43 7 250+ 52
civil engineering 36 38 250+ 17
mechanical engineering 36 23 250+ 20
structural engineering 36 4 250+ 29

The search volume of the core keyword engineering in Google App Store reached 46, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 28 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mechanical Engineering mechanical engineering 36 23
2
Mechanical Engineering One engineer mechanical 46 1
3
Basic Electrical Engineering electricals 23 1
4
Aerospace Engineering aerospace engineering 43 9
5
3D Engineering Animation stirling engine 28 28
6
Electrical Engineering electrical engineering 33 24
7
Mechanical Engineering Basics mechanical engineering in french ≤5 30
8
Basic Engineering Dictionary: Equations & Formulas engineering basics guide ≤5 30
9
Civil Engineering civil engineering 36 38
10
Mechanical Engineering Formulas transformed formulas for engineering lite ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
curseira 65 58 250+ 230
skillsacademy 63 56 248 225
coursera 59 31 249 168
sciemce 58 30 249 158
robotiks 58 21 250+ 134

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coursera: Online courses coursera 59 31
2
Cursa - free courses with certificate fundação bradesco 46 49
3
Stepik: Free Courses курсы 39 20
4
edX - Online Courses by Harvard, MIT, Microsoft edx 48 25
5
TubeStudy - Free Courses itunes u 28 26
6
Tutellus - Cursos Online cursos tutellus ≤5 28
7
Learn IT: Java - Tests, Certification (FREE) learn it 11 26
8
Deepstash: Discover, Create, Share Inspiring Ideas gratification 31 31
9
Babbel - Learn Spanish, French & More Languages babbel 49 31
10
CourseGuru Free Online Courses novoed, inc ≤5 30

These five keywords: “curseira”, “skillsacademy”, “coursera”, “sciemce”, “robotiks”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Coursera: Online courses”, “Cursa - free courses with certificate”, “Stepik: Free Courses”, “edX - Online Courses by Harvard, MIT, Microsoft”, “TubeStudy - Free Courses”, “Tutellus - Cursos Online”, “Learn IT: Java - Tests, Certification (FREE)”, “Deepstash: Discover, Create, Share Inspiring Ideas”, “Babbel - Learn Spanish, French & More Languages”, “CourseGuru Free Online Courses”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “engineering”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “engineering