"silks" App Store Keywords Research Case | ASOTools
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"silks" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “silks” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “icare”, “bumbl”, “spur”, “vaccine”, “juegos de niñas”, “robot chicken”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “silks” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword silks from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
palam silks 12 32 249 210
pothys aalayam of silks ≤5 30 249 133
kalyan silks aadi sale app ≤5 25 249 233
introducing kalyan silks shopping app ≤5 25 248 234
kalyan silks online app ≤5 25 248 233

The search volume of the core keyword silks in Google App Store reached 46, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 27 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kumaran Silks kumaran silks online shopping ≤5 17
2
Pothys - Aalayam of Silks pothys 31 33
3
Kalyan Silks kalyan silks aadi sale app ≤5 25
4
THE CHENNAI SILKS - SUPPLIER palam silks 12 32
5
Silk Encounters silk bra 9 22
6
The Chennai Silks (TCS) chennai silks online shopping app ≤5 30
7
Prashanti Sarees ridham sarees ≤5 30
8
Kanchipuram Golden Silks kanchivaram silk sarees 28 2
9
Nalli Club Silk sundari silks app ≤5 30
10
Sudarshan Silks rajeena silks ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
henm 83 65 249 241
s h e i n 80 26 250+ 171
shein 78 30 250+ 168
nike 76 34 248 112
adidas 70 27 245 153

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
H&M - we love fashion hm 83 41
2
H&M One Team h u0026 m uae ≤5 30
3
adidas adidas 70 27
4
SHEIN-Fashion Shopping Online s h e i n 80 26
5
NORMAL - normale varer unormale priser normal 46 45
6
ZAFUL - My Fashion Story zafal 55 41
7
Poshmark - Buy & Sell Fashion poshmark 61 38
8
PULL&BEAR peek und cloppenburg 50 34
9
Planteles Militares Free aspirantes a planteles militares ≤5 30
10
Clothes shop - style fashion dresses, shoes, jeans clothing stores near me 46 19

These five keywords: “henm”, “s h e i n”, “shein”, “nike”, “adidas”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “H&M - we love fashion”, “H&M One Team”, “adidas”, “SHEIN-Fashion Shopping Online”, “NORMAL - normale varer unormale priser”, “ZAFUL - My Fashion Story”, “Poshmark - Buy & Sell Fashion”, “PULL&BEAR”, “Planteles Militares Free”, “Clothes shop - style fashion dresses, shoes, jeans”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “silks”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “silks