"shopping mall" App Store Keywords Research Case | ASOTools

"shopping mall" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “shopping mall” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “amor en linea”, “option calculator”, “american bank”, “‏شرطة الاطفال”, “adam lambert”, “serial”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “shopping mall” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword shopping mall from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
shopping at mall 34 10 250+ 99
shopping mall girl 10 16 249 158
idle shopping mall 9 14 250+ 158
rich girl mall shopping game 6 15 250+ 162
kite flying shopping mall ≤5 30 250+ 191

The search volume of the core keyword shopping mall in Google App Store reached 40, its difficulty level reached 43, and the number of apps related to it reached 250+, among them, there are 106 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shopping Mall Girl - Dress Up & Style Game centro commerciale 45 15
2
Idle Shopping Mall shopping at mall 34 10
3
Little Panda's Shopping Mall اريد العاب بيبي باص العاب بيبي باص العاب بيبي باص العاب بيبي باص ≤5 19
4
Shopping Mall Girl - Supermarket Shopping Games 3D supermarket shopping game 3d ≤5 7
5
My Town : Shopping Mall. Dress up Shopping Game торговый центр 45 20
6
Super Market Atm Machine Simulator: Shopping Mall malls 63 14
7
Shopping Mania - Black Friday Fashion Mall Game shoopping 39 28
8
Shopping Mall Parking Lot shopping mall parking lot ≤5 30
9
Idle Shopping Mall Empire: Time Management & Money swój sklep ≤5 17
10
Shopping Mall Cashier - Cash Register Games stopping games 29 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amaxon 100 29 248 126
amazom 100 22 247 110
amzoma 100 30 250+ 160
amazun 100 30 249 169
amazon 93 62 249 67

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amazom 100 22
2
Amazon Prime Video àmazon prime 85 45
3
Amazon for Tablets leslie neland ≤5 30
4
Prime Video - Android TV believed 51 48
5
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 31
6
Amazon Assistant amazon kundenservice 33 41
7
Amazon Prime Now amazon fresh 45 25
8
Amazon Photos amazon photo 47 35
9
Amazon Alexa alexa 61 32
10
Amazon Drive amazon drive 35 26

These five keywords: “amaxon”, “amazom”, “amzoma”, “amazun”, “amazon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon Prime Video”, “Amazon for Tablets”, “Prime Video - Android TV”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Assistant”, “Amazon Prime Now”, “Amazon Photos”, “Amazon Alexa”, “Amazon Drive”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “shopping mall”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “shopping mall