"20" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “20” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “магазина”, “jobs indeed”, “family”, “convertidor de youtube a mp3”, “eaglee”, “perú”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “20” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 20 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
20 min 70 29 250+ 157
ipl 2020 live score 68 9 250+ 50
calendar 2020 65 44 250+ 116
carenda 2020 65 30 250+ 78
ipl 2020 63 36 250+ 34

The search volume of the core keyword 20 in Google App Store reached 60, its difficulty level reached 73, and the number of apps related to it reached 250+, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twenty twenty 35 40
2
MLB 9 Innings 20 mlb games 42 16
3
Pack Opener for FUT 20 by SMOQ GAMES fut 20 24 29
4
Pacwyn 20 - Football Draft and Pack Opener paks 33 46
5
DEVCRO 20 fut 20 by devcro ≤5 30
6
Player Potentials 20 pepites fifa 20 12 36
7
Rugby League 20 ruggby 53 5
8
Real Cricket™ 20 cricket 2020 26 15
9
NT 21 Draft and Pack Opener fut draft 34 24
10
FUT 20 Drafts & Packs by FUTGod fut 18 pack opener by futgod ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
espns 80 19 250+ 110
méssager 78 65 250+ 241
imasseger 78 59 250+ 236
espn 78 39 250+ 121
÷ games 75 64 249 246

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ESPN espn 78 39
2
ESPN Fantasy Sports fantast football 65 12
3
ESPNCricinfo - Live Cricket Scores, News & Videos cricinfo 52 21
4
ESPN Player - Europe, ME, Africa & Asia espn player 29 29
5
ESPN Tournament Challenge march madness bracket espn ≤5 30
6
ESPN The Magazine espn magazine 7 11
7
700 ESPN 700 espn ≤5 30
8
theScore: Live Sports Scores, News, Stats & Videos scote 61 40
9
ESPN Chicago espn radio 1000 ≤5 11
10
ESPN 960 espn 700 utah ≤5 30

These five keywords: “espns”, “méssager”, “imasseger”, “espn”, “÷ games”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ESPN”, “ESPN Fantasy Sports”, “ESPNCricinfo - Live Cricket Scores, News & Videos”, “ESPN Player - Europe, ME, Africa & Asia”, “ESPN Tournament Challenge”, “ESPN The Magazine”, “700 ESPN”, “theScore: Live Sports Scores, News, Stats & Videos”, “ESPN Chicago”, “ESPN 960”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “20”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “20