"server" App Store Keywords Research Case | ASOTools
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"server" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “server” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “banco guayaquil”, “game for kids”, “carpet cleaning”, “astronomy´”, “4 anime”, “dust”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “server” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword server from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mincraft server 48 20 250+ 162
server for minecraft 48 20 250+ 157
servers for minecraft 48 19 250+ 151
mincraft servers 48 17 250+ 139
sqlserver 43 17 249 90

The search volume of the core keyword server in Google App Store reached 38, its difficulty level reached 57, and the number of apps related to it reached 250+, among them, there are 60 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Servers Ultimate servers 33 23
2
Simple HTTP Server web server 38 10
3
WiFi FTP Server ftp server bd 29 11
4
Media Server mediaserver 21 15
5
VPN Servers for OpenVPN vpn service 23 20
6
DLNAServer dlna 32 21
7
Server & Website Monitor ispconfig 14 26
8
KSWEB: server + PHP + MySQL xampp 50 29
9
Turbo VPN- Free VPN Proxy Server & Secure Service vpn 65 100
10
Ftp Server ftpserver 21 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
minechatf 78 40 250+ 227
proxy free 73 30 248 118
vpn 65 100 250+ 194
‎vpn 65 36 250+ 192
vpns 65 36 250+ 182

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Master Craft - Block Mini Crafting 2020 minicraps ≤5 20
2
MineChat minechat 11 28
3
ChatCraft Pro for Minecraft mimechat ≤5 22
4
HD Skins for Minecraft PE (128x128) perfeita do minecraft ≤5 10
5
Herobrine Monster School Mod for Minecraft PE minceraftpe 46 30
6
MultiCraft Game Box: MineCraft Skin Map Viewer game on minecraft 43 30
7
Cube Craft: Free World Exploration minced 34 38
8
Custom Skin Creator For Minecraft minecraft skins 61 11
9
Exploration Pro exploration pro 10 14
10
Skins for Minecraft - Herobrine Collection skin for minecraft herobrine 21 5

These five keywords: “minechatf”, “proxy free”, “vpn”, “‎vpn”, “vpns”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Master Craft - Block Mini Crafting 2020”, “MineChat”, “ChatCraft Pro for Minecraft”, “HD Skins for Minecraft PE (128x128)”, “Herobrine Monster School Mod for Minecraft PE”, “MultiCraft Game Box: MineCraft Skin Map Viewer”, “Cube Craft: Free World Exploration”, “Custom Skin Creator For Minecraft”, “Exploration Pro”, “Skins for Minecraft - Herobrine Collection”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “server”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “server