"dust" App Store Keywords Research Case | ASOTools
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"dust" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dust” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nhl games”, “solitaria gratis”, “al fatihah”, “bellesa”, “distributor”, “endorse”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dust” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dust from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
call of dusty 63 14 250+ 109
hindustan 58 27 250+ 105
dow jones industrial average 58 9 250+ 88
dagens industri 56 19 249 110
industries 50 32 250+ 44

The search volume of the core keyword dust in Google App Store reached 39, its difficulty level reached 41, and the number of apps related to it reached 249, among them, there are 120 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dust - a safer place to text التراب 11 11
2
DUST dust storm 14 26
3
DUST - A Post Apocalyptic Role Playing Game the waste land 24 22
4
Dust Settle 3D-Infinity Space Shooting Arcade Game dust settle 14 19
5
DUST the dust ≤5 14
6
DUST 1947 ENLIST dust 1947 enlist ≤5 30
7
Pixie Dust - Sandbox pixiedust ≤5 28
8
Dust cyber dust 8 27
9
Dust Squad airc ≤5 30
10
Dust: Offroad Racing dust: offroad racing - free challenge ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twittri 93 30 248 185
wotchap 90 30 249 245
roblixox 88 30 250+ 230
new 87 100 250+ 204
redt 87 53 249 202

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Albatross for Twitter albatross 29 38
2
Plume for Twitter plume for twitter ≤5 13
3
Janetter for Twitter janetter for twitter ≤5 30
4
TweetCaster Pro for Twitter tweetcaster pro for twitter ≤5 30
5
Dropbox: Cloud Storage to Backup, Sync, File Share drobook 72 54
6
Twidere for Twitter tweedle 6 22
7
Simple Tweet Reader for Twitter twitter thread reader app ≤5 13
8
UberSocial for Twitter ubersocial pro for iphone ≤5 33
9
TweetCaster for Twitter tweetdeck 43 30
10
Owly for Twitter owly 14 26

These five keywords: “twittri”, “wotchap”, “roblixox”, “new”, “redt”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Albatross for Twitter”, “Plume for Twitter”, “Janetter for Twitter”, “TweetCaster Pro for Twitter”, “Dropbox: Cloud Storage to Backup, Sync, File Share”, “Twidere for Twitter”, “Simple Tweet Reader for Twitter”, “UberSocial for Twitter”, “TweetCaster for Twitter”, “Owly for Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dust”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dust