"battleship" App Store Keywords Research Case | ASOTools
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"battleship" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “battleship” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “the notebook”, “fiu”, “louise”, “calling app”, “candy soda crush”, “pfister”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “battleship” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword battleship from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
battleships 35 16 250+ 105
battleship games 30 19 250+ 149
battleships games 28 15 250+ 136
the battleship game 28 30 250+ 155
game battleship 28 30 249 143

The search volume of the core keyword battleship in Google App Store reached 45, its difficulty level reached 36, and the number of apps related to it reached 249, among them, there are 108 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fleet Battle - Sea Battle battle ship 40 16
2
Battleship classic battleship board games ≤5 8
3
BATTLESHIP ultimate fleet ≤5 29
4
Battleship - Sea War battleships collection ≤5 30
5
Battle of Warships: Naval Blitz ships 43 23
6
Battleship War Game battleship war pro ≤5 9
7
World Warships Combat battleship 2012 14 30
8
Sea Battle 2 морской бой 19 20
9
WARSHIP BATTLE:3D World War II war ship battle 12 15
10
Warships Universe: Naval Battle ww2 battleships 9 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
transformer 61 29 250+ 103
tansformers 61 16 249 138
trance formers 61 8 250+ 119
transformers 59 17 250+ 115
totla 58 54 250+ 240

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TRANSFORMERS: Forged to Fight transformers 59 17
2
TRANSFORMERS: Earth Wars trance formers 61 8
3
Green Robot Car Transformer Futuristic Supercar green robot game ≤5 2
4
Angry Birds Transformers angry birds transformers 30 31
5
Transformers Rescue Bots: Disaster Dash tansformers 61 16
6
Transformers: RobotsInDisguise transformers combiner force ≤5 14
7
Flying Eagle Robot Car Multi Transforming Games pheonixrobot ≤5 25
8
Transformers Rescue Bots: Hero Adventures performers 41 13
9
Robot Machin Car Transformer - Robot Car Games machin 48 76
10
Robot Truck Transformer US Police Robot War Games robot truck simulator 2 ≤5 2

These five keywords: “transformer”, “tansformers”, “trance formers”, “transformers”, “totla”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TRANSFORMERS: Forged to Fight”, “TRANSFORMERS: Earth Wars”, “Green Robot Car Transformer Futuristic Supercar”, “Angry Birds Transformers”, “Transformers Rescue Bots: Disaster Dash”, “Transformers: RobotsInDisguise”, “Flying Eagle Robot Car Multi Transforming Games”, “Transformers Rescue Bots: Hero Adventures”, “Robot Machin Car Transformer - Robot Car Games”, “Robot Truck Transformer US Police Robot War Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “battleship”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “battleship