"recettes" App Store Keywords Research Case | ASOTools
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"recettes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “recettes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “birthday invitations cards”, “outdooractive”, “patient”, “used”, “renault kangoo”, “imagenes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “recettes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword recettes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
recettes faciles 28 6 250+ 67
espaces recettes thermomix 23 33 249 192
recettes de gâteaux 23 4 250+ 45
recettes faciles et rapides 23 2 250+ 58
recettes de cuisine 19 4 250+ 82

The search volume of the core keyword recettes in Google App Store reached 41, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 71 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Marmiton : Recettes gourmandes marmiton 33 20
2
750g - 80 000 recettes 750g 24 41
3
My Recipe Box : RecetteTek recette 41 18
4
All Recipe recette 41 18
5
Magimix Connect magimix cook expert xl recettes ≤5 22
6
Tasty recipes 54 63
7
Kitchen Stories - Recipes & Cooking gastronomia 41 12
8
400 recettes de cuisine faciles et rapides recette de cuisine 19 4
9
Recettes Faciles et Rapides recettes faciles 28 6
10
Whisk: Recipe Saver, Meal Planner & Grocery List meal planner 43 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
currys 68 13 250+ 65
newyork time 66 27 250+ 228
bussfeed 61 48 250+ 226
buzz feed 61 36 250+ 186
dinners 61 8 250+ 66

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Currys P&P curys pc world 55 54
2
Curry Recipes curry recipes 33 4
3
MasterClass: Learn from the best masterclass 51 39
4
PCWorld Digital Magazine (US) p c world 53 41
5
Smart Car Parking Simulator:Car Stunt Parking Game sarah jessica parker 53 55
6
Super Mommy Cooking Vegetable Curry mommy's kitchen ≤5 30
7
eBay Shopping - Buy, sell, and save this holiday ensy 90 44
8
Curry Recipes stop curry ≤5 30
9
Curry Sauce Recipes curry recipes - 200+ curry recipes collection ≤5 30
10
Stephen Curry NBA Wallpaper basketball New stephen curry wallpaper 18 31

These five keywords: “currys”, “newyork time”, “bussfeed”, “buzz feed”, “dinners”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Currys P&P”, “Curry Recipes”, “MasterClass: Learn from the best”, “PCWorld Digital Magazine (US)”, “Smart Car Parking Simulator:Car Stunt Parking Game”, “Super Mommy Cooking Vegetable Curry”, “eBay Shopping - Buy, sell, and save this holiday”, “Curry Recipes”, “Curry Sauce Recipes”, “Stephen Curry NBA Wallpaper basketball New”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “recettes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “recettes