"patient" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “patient” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “custard”, “lottery”, “toasting”, “tes”, “coxs”, “zamurai”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “patient” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword patient from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
patient portal 40 14 248 30
impatient 38 49 250+ 239
patient-portal 38 2 248 32
patient gateway 36 10 247 58
patientenverfügung 34 47 248 228

The search volume of the core keyword patient in Google App Store reached 53, its difficulty level reached 58, and the number of apps related to it reached 250+, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
LabCorp | Patient labcorp 56 48
2
Patient Cloud medidata 22 23
3
InTouch Patient inpatient 28 23
4
Patient Aid (পেশেন্ট এইড) passionate 50 27
5
Mass General Brigham Patient Gateway gateway 40 57
6
Patient Medical Records & Appointments for Doctors pacient acces 46 3
7
LogBox Patient lockbox patient ≤5 30
8
Patient Cloud ePRO patient cloud epro ≤5 30
9
Patient Communicator patient communicator ≤5 30
10
Patient Portal patient portal 40 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
k 68 77 250+ 63
hospita 63 69 250+ 137
ganes 63 56 250+ 239
hpspital 63 15 250+ 126
operando 60 34 250+ 175

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
KineMaster - Video Editor, Video Maker kinemaster 59 36
2
K Health | Telehealth & Primary Care special k 31 42
3
Kik macsenger 78 30
4
Kodi kodii 50 20
5
K keyboard - Myanmar kyaw kyaw bo ≤5 27
6
Korean Beauty Amino for K-Beauty korean beauty tips ≤5 1
7
Daily K-Talk daily k-talk ≤5 30
8
삼국지K:뉴 에이지 삼국지킹메이커 ≤5 30
9
K-LOVE k love 41 32
10
K Letters Wallpaper HD d love k wallpaper ≤5 3

These five keywords: “k”, “hospita”, “ganes”, “hpspital”, “operando”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “KineMaster - Video Editor, Video Maker”, “K Health | Telehealth & Primary Care”, “Kik”, “Kodi”, “K keyboard - Myanmar”, “Korean Beauty Amino for K-Beauty”, “Daily K-Talk”, “삼국지K:뉴 에이지”, “K-LOVE”, “K Letters Wallpaper HD”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “patient”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “patient