"birthday invitations cards" App Store Keywords Research Case | ASOTools
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"birthday invitations cards" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “birthday invitations cards” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “страна”, “ghana”, “embryo”, “ios”, “bringing”, “the hobbit”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “birthday invitations cards” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword birthday invitations cards from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
birthday cards invitations with photo ≤5 30 250+ 72
disney birthday invitations cards ≤5 30 250+ 65
birthday cards invitations ≤5 30 250+ 61
birthday cards invitations free ≤5 30 250+ 54
kids birthday cards invitations ≤5 30 249 69

The search volume of the core keyword birthday invitations cards in Google App Store reached 33, its difficulty level reached 3, and the number of apps related to it reached 249, among them, there are 61 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Birthday Invitation Maker : Invitation Card Maker birthday invites 34 4
2
Invitation maker & Card design by Greetings Island invatation 46 8
3
Birthday Photo Invitation Card biglietti invito compleanno bambini ≤5 7
4
Kids Birthday Invitation Maker birthday invitations for kids 12 2
5
Birthday Invitation Maker - Invitation Card Maker peppa pig invitation card ≤5 30
6
Invitation Maker Free - Birthday & Wedding Card convite de aniversario 36 10
7
Create Birthday Invitation Card with Photo invito compleanno bambini disney ≤5 7
8
Birthday Invitation With Photo baby birthday invitation card maker with photo ≤5 4
9
Birthday Invitation Card Maker : Invitation Maker birthday flyer 13 5
10
Birthday invitation ???? maker free invitación de cumpleaños 34 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
birthday wish 70 30 250+ 15
поздравить с днём рождения 61 7 250+ 93
поздравить с днем рождения 61 6 250+ 90
открытку с днём рождения 55 6 250+ 90
открытку с днем рождения 55 6 250+ 83

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Birthday Wishes Status and Quotes sharechat birthday wishes ≤5 2
2
Blessing Birthday Wishes & Prayer birthday wishes for one year old ≤5 30
3
Birthday Wishes & Messages birthday wishes and messages ≤5 30
4
Birthday cake with name and photo(Birthday Quotes) happy birthday 24 14 30
5
Birthday Wishes – Photo Video Maker with Music many more happy returns of the day song ≤5 2
6
Birthday Song With Name, Birthday Wishes Maker kushi tv sunnetwork.in ≤5 3
7
Birthday Wishes Images birthday images 43 9
8
Birthday Wishes happy birthday wishes with photo ≤5 30
9
Happy Birthday Insta DP : Complete Photo Editor happy birthday chart ≤5 30
10
Name On Birthday Cake - Video,Photo,Creater name on happy birthday cake 34 30

These five keywords: “birthday wish”, “поздравить с днём рождения”, “поздравить с днем рождения”, “открытку с днём рождения”, “открытку с днем рождения”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Birthday Wishes Status and Quotes”, “Blessing Birthday Wishes & Prayer”, “Birthday Wishes & Messages”, “Birthday cake with name and photo(Birthday Quotes)”, “Birthday Wishes – Photo Video Maker with Music”, “Birthday Song With Name, Birthday Wishes Maker”, “Birthday Wishes Images”, “Birthday Wishes”, “Happy Birthday Insta DP : Complete Photo Editor”, “Name On Birthday Cake - Video,Photo,Creater”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “birthday invitations cards”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “birthday invitations cards