"purple" App Store Keywords Research Case | ASOTools
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"purple" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “purple” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fortnite item shop”, “4 d”, “web application”, “uniclo”, “craft”, “flashscore”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “purple” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword purple from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
purples 56 1 250+ 15
purple bricks 51 42 250+ 185
purple haze 46 52 250+ 235
purple air 44 21 248 107
purple rain 41 38 250+ 184

The search volume of the core keyword purple in Google App Store reached 50, its difficulty level reached 65, and the number of apps related to it reached 250+, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
IPTV Smart Purple Player - No Ads nosso player ≤5 14
2
Purple VRI www.purple.us ≤5 30
3
Purple Wallpaper ???? purples 56 1
4
Purple Keyboard Theme keyboard theme color purple ≤5 3
5
OneVP by Purple purple hovrs ≤5 19
6
Purple Hd Wallpapers purple stores app ≤5 30
7
Purple Wallpaper Best 4K púrpura spaces ≤5 30
8
HD Purple Wallpaper lú & viola ≤5 20
9
Purple Ocean Psychic Readings purple ocean 22 9
10
Purple Light purple light 22 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pongerest 66 46 250+ 222
purpl 56 46 249 181
purples 56 1 250+ 15
mamaearth 53 39 249 195
swimmin 51 46 249 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Creative Decorating Ideas pinttest 49 40
2
Roupas Moda: Inspiração ❤️️ inspiração de looks ≤5 8
3
Ankara Skirt & Blouse Designs skirts and blouse 16 1
4
Black Art Wallpaper art noir love ≤5 6
5
+100000 Anime Wallpapers обработка аниме картинок ≤5 24
6
melanin wallpaper pinups wallpaper ≤5 4
7
Messenger – Text and Video Chat for Free messenger 83 86
8
Pack Master pack master 10 22
9
Messages massaging 70 15
10
Up Astrology - Your Astrology Coach astrology coach 9 8

These five keywords: “pongerest”, “purpl”, “purples”, “mamaearth”, “swimmin”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Creative Decorating Ideas”, “Roupas Moda: Inspiração ❤️️”, “Ankara Skirt & Blouse Designs”, “Black Art Wallpaper”, “+100000 Anime Wallpapers”, “melanin wallpaper”, “Messenger – Text and Video Chat for Free”, “Pack Master”, “Messages”, “Up Astrology - Your Astrology Coach”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “purple”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “purple