"web application" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “web application” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “doll”, “cmb”, “yle areena”, “google street view”, “atv”, “картинках”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “web application” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword web application from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
web application firewall 18 14 250+ 149
application web 9 22 250+ 167
web series download application 7 9 250+ 115
web applications ≤5 24 250+ 203
front web applications ≤5 30 250+ 64

The search volume of the core keyword web application in Google App Store reached 51, its difficulty level reached 32, and the number of apps related to it reached 250+, among them, there are 185 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wecript - Incognito Fast Browser | Job Application incognito search engine ≤5 10
2
Web Translate встроенный переводчик в браузер ≤5 9
3
RocketWeb - Configurable Android Web View Template configurable 39 21
4
Tree Survey (OTISS) gps tree tagging ≤5 5
5
SoilWeb for Android soils 43 7
6
Website Observer website-watcher ≤5 30
7
Free Web انترنت مجاني حقيقي مضمون بدون رصيد ≤5 14
8
Kayra the Pentester Lite web app pentesting ≤5 14
9
Search Master knowsmore search ≤5 30
10
Loomly loomly 21 45

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googl 100 80 249 193
giamail 100 74 249 247
wssup web 100 21 250+ 111
whatsapp website 100 17 250+ 122
whasupp web 100 30 250+ 118

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google g o o g l e 100 30
2
Google Chrome: Fast & Secure chrome 76 45
3
Google Go: A lighter, faster way to search goog 65 67
4
Google Drive google drivs 85 42
5
Google Meet goigle meets 83 57
6
Google Classroom googel classroom 95 33
7
Google Photos googlr 76 44
8
Google Fit: Health and Activity Tracking fit 51 71
9
Google Home hromecast 65 43
10
Files by Google: Clean up space on your phone files 58 45

These five keywords: “googl”, “giamail”, “wssup web”, “whatsapp website”, “whasupp web”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Meet”, “Google Classroom”, “Google Photos”, “Google Fit: Health and Activity Tracking”, “Google Home”, “Files by Google: Clean up space on your phone”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “web application”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “web application